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Abid Chaudhry

Abid Chaudhry

Director, Product Marketing - Employee Experience & HRSD at ServiceNow

Seattle, WA

PMM at ServiceNow focused on AI and Employee Workflows. I spend my days turning complex enterprise tech into messaging that actually means something to buyers. Formerly at Microsoft. Nonlinear career — started in hospitality, ended up here. Still figuring it out, but faster now with AI.

Content

What advice would you offer to those who are just starting to leverage AI tools in their product marketing work?

Abid Chaudhry
Abid Chaudhry

ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • Jun 18

Just start using it badly. The worst thing you can do is wait until you feel "ready" — there's no certification for this. Open Claude or ChatGPT and give it something real to chew on. The people winning with AI right now aren't the ones who built a perfect system. They're the ones who got comfortable being in a messy, iterative loop with it early. If something breaks, just ask the AI to fix it :)
8,307 Views

What is the first agentic workflow you recommend product marketing teams build to save time and free up team bandwidth?

Abid Chaudhry
Abid Chaudhry

ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • Jun 18

A messaging/positioning/narrative 'checker' tool. PMM teams are spending too much time still reviewing copy for brand compliance or message consistency or things like voice/tone drifting. All that stuff is tedious but still important, but doesn't usually require human-level strategic thinking. Build a simple agent (or project folder with detailed custom instructions/prompt) that grades your inputted copy against a defined rubric or scoring...then provides recommended fixes, along with why it gra ...Read More

531 Views

What AI do you prefer and why?

Abid Chaudhry
Abid Chaudhry

ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • Jun 18

At work, its Claude all day every day :) 

In personal life I have a Claude Max plan for vibe coding and heavy agent-based work (managing my home lab server, building websites, etc.) and then the Pro plans for ChatGPT and Gemini...which I use for image generation and everyday chats respectively. I tried Perplexity and it was too much stuff for me to get into easily. 
506 Views

Can you share examples of how PMM at your company are currently applying AI in product launches, messaging, or customer segmentation?

Abid Chaudhry
Abid Chaudhry

ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • Jun 18

We're deep in the middle of it, not on the other side of it. The most concrete thing I can point to is message framework grounding. We've been building infrastructure based on MCP and knowledge graphs that connects our canonical messaging to downstream AI tools, so when someone's generating a first call deck or a sales email, it's pulling from approved positioning — not hallucinating something that sounds right but isn't.
505 Views

What's the most surprisingly successful application of AI in PMM that you've seen?

Abid Chaudhry
Abid Chaudhry

ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • Jun 18

Messaging framework quality assurance, weirdly. We built something that checks copy against our approved messaging and flags any identified drift...like wrong personas being used, or old product names being mentioned, etc. We run all content through it before it goes like...and were pleasantly surprised at how well it actually worked. 
498 Views

What are common mistakes product marketers make using AI?

Abid Chaudhry
Abid Chaudhry

ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • Jun 18

Treating it like a vending machine — put prompt in, get content out, ship it. The output inherits whatever vagueness was in the input. Garbage in, confident garbage out. Most people give it a one-sentence brief and wonder why it sounds like a press release from 2019. And then there's the editing problem — people polish AI output instead of interrogating it
497 Views

How do you decide which AI capabilities to lead with in your product narrative when the technology is advancing faster than your buyers can absorb it?

Abid Chaudhry
Abid Chaudhry

ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • Jun 18

Its cliche but lead with the problem, not the capability. I don't care what the AI/agentic feature can do — I care what the buyer is stuck on. If I open with "agentic AI," I've lost half the room. If I open with "your HR team is closing 600 tickets a week and none of them are strategic work," now I have their attention. 
491 Views

Our product launches are not so organized/standardized. How can PMM use AI to help with product launches?

Abid Chaudhry
Abid Chaudhry

ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • Jun 18

Start with a 'hero' brief. Build a launch brief template and prompt that forces the right questions — audience, problem, proof points, launch tier, channel plan. Have AI populate a first draft from whatever inputs you have. The act of filling it in — or arguing with what AI generated — surfaces the gaps early instead of two weeks before launch when it's too late. 
491 Views

What are your top 3 use cases for AI?

Abid Chaudhry
Abid Chaudhry

ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • Jun 18

1. messaging and positioning development 2. taking a bunch of discrete inputs like research or call notes, and turning them into a structured asset I can actually make sense of and 3. speeding up daily work stuff like email replies, summarizing group chats, etc...biggest game changer for me has been recording all my chats and calls and dumping them into a 'digital twin' project folder to have a back up brain to help me track things. 
488 Views

Top 3 AI tools for PMMs (not Claude,ChatGPT,etc)

Abid Chaudhry
Abid Chaudhry

ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • Jun 18

ElevenLabs for getting great voiceovers for screen-recording demos has been awesome. n8n if you're willing to get your hands a little dirty (I have my personal and coaching linkedin profiles set up to automatically post content and comment on other peoples posts to help drive engagement and follower count), and Google Antigravity for rapid building of apps and websites (its like claude code but with a development IDE). 
480 Views
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