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Abid Chaudhry

Abid Chaudhry

Director, Product Marketing - Employee Experience & HRSD at ServiceNow

Seattle, WA

PMM at ServiceNow focused on AI and Employee Workflows. I spend my days turning complex enterprise tech into messaging that actually means something to buyers. Formerly at Microsoft. Nonlinear career — started in hospitality, ended up here. Still figuring it out, but faster now with AI.

Content

What advice would you offer to those who are just starting to leverage AI tools in their product marketing work?

Abid Chaudhry
Abid Chaudhry

ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • Thu

Just start using it badly. The worst thing you can do is wait until you feel "ready" — there's no certification for this. Open Claude or ChatGPT and give it something real to chew on. The people winning with AI right now aren't the ones who built a perfect system. They're the ones who got comfortable being in a messy, iterative loop with it early. If something breaks, just ask the AI to fix it :)
359 Views

What is the first agentic workflow you recommend product marketing teams build to save time and free up team bandwidth?

Abid Chaudhry
Abid Chaudhry

ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • Thu

A messaging/positioning/narrative 'checker' tool. PMM teams are spending too much time still reviewing copy for brand compliance or message consistency or things like voice/tone drifting. All that stuff is tedious but still important, but doesn't usually require human-level strategic thinking. Build a simple agent (or project folder with detailed custom instructions/prompt) that grades your inputted copy against a defined rubric or scoring...then provides recommended fixes, along with why it gra ...Read More

340 Views

How do you decide which AI capabilities to lead with in your product narrative when the technology is advancing faster than your buyers can absorb it?

Abid Chaudhry
Abid Chaudhry

ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • Thu

Its cliche but lead with the problem, not the capability. I don't care what the AI/agentic feature can do — I care what the buyer is stuck on. If I open with "agentic AI," I've lost half the room. If I open with "your HR team is closing 600 tickets a week and none of them are strategic work," now I have their attention. 
326 Views

What's the most surprisingly successful application of AI in PMM that you've seen?

Abid Chaudhry
Abid Chaudhry

ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • Thu

Messaging framework quality assurance, weirdly. We built something that checks copy against our approved messaging and flags any identified drift...like wrong personas being used, or old product names being mentioned, etc. We run all content through it before it goes like...and were pleasantly surprised at how well it actually worked. 
321 Views

Our product launches are not so organized/standardized. How can PMM use AI to help with product launches?

Abid Chaudhry
Abid Chaudhry

ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • Thu

Start with a 'hero' brief. Build a launch brief template and prompt that forces the right questions — audience, problem, proof points, launch tier, channel plan. Have AI populate a first draft from whatever inputs you have. The act of filling it in — or arguing with what AI generated — surfaces the gaps early instead of two weeks before launch when it's too late. 
320 Views

How has AI ALREADY changed your job?

Abid Chaudhry
Abid Chaudhry

ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • Thu

I think the biggest shift is what I spend my time arguing and deliberating about. I used to spend a lot of cycles on first drafts — getting something on the page. Now I spend that time on the thing that actually matters: whether the argument is right. Is this the correct frame? Does this land with a CHRO who's already seen 40 AI pitches this year? Is there a gap in the logic? AI got me out of the "blank page" problem and into the "sharp thinking" problem.
320 Views

Can you share examples of how PMM at your company are currently applying AI in product launches, messaging, or customer segmentation?

Abid Chaudhry
Abid Chaudhry

ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • Thu

We're deep in the middle of it, not on the other side of it. The most concrete thing I can point to is message framework grounding. We've been building infrastructure based on MCP and knowledge graphs that connects our canonical messaging to downstream AI tools, so when someone's generating a first call deck or a sales email, it's pulling from approved positioning — not hallucinating something that sounds right but isn't.
320 Views

What are common mistakes product marketers make using AI?

Abid Chaudhry
Abid Chaudhry

ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • Thu

Treating it like a vending machine — put prompt in, get content out, ship it. The output inherits whatever vagueness was in the input. Garbage in, confident garbage out. Most people give it a one-sentence brief and wonder why it sounds like a press release from 2019. And then there's the editing problem — people polish AI output instead of interrogating it
317 Views

What has been your team's biggest learning from failure in applying AI to Product Marketing?

Abid Chaudhry
Abid Chaudhry

ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • Thu

Using it too early in the thinking process. When you go to AI before you've formed a point of view, you end up adopting its frame instead of developing yours. The output looks fine, sounds fine, and is somehow completely generic. The fix is boring but real: do the hard thinking first, form a rough hypothesis, then use AI to pressure-test or extend it. AI should sharpen your thinking, not replace the part where you actually think.
317 Views

What AI do you prefer and why?

Abid Chaudhry
Abid Chaudhry

ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • Thu

At work, its Claude all day every day :) 

In personal life I have a Claude Max plan for vibe coding and heavy agent-based work (managing my home lab server, building websites, etc.) and then the Pro plans for ChatGPT and Gemini...which I use for image generation and everyday chats respectively. I tried Perplexity and it was too much stuff for me to get into easily. 
316 Views
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