What are fast and cost-effective ways to do value prop and messaging tests?
1 Answer
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 3mo
PMMs should own customer interviews and customer stories — this gives you direct access to customer language and pattern recognition without depending on sales to grant a...
419 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Related Questions
Are there ways to test our messaging without spending a dollar on external validation? What are some practical ways to test messaging prior to a product launch? (e.g. wynter, usertesting, customer interviews, etc.)What has been the most useful mechanism you have used to test messaging and determine the best message?What is the most efficient way to validate messaging with customers?When it comes to message testing, it's easy to get some rough signal one way or another as to whether a message resonates. But is there a risk of drawing a conclusion too quickly? How do you use testing to really ensure you wind up with the most resonant messaging?How do you test and evaluate messaging of updated value prop in scrappy way?