Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 3mo
PMMs should own customer interviews and customer stories — this gives you direct access to customer language and pattern recognition without depending on sales to grant access. One hack I think is really important and I'm surprised everyone doesn't do it: PMM should be the primary source of conducting all customer interviews and putting together all customer stories — whether that's video or a blog post. I've actually had customer marketing sit within PMM (as it works at Box right now). There's ...Read More
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