Intuit Group Product Marketing Manager, Industry Solutions • 1y
Making the jump from presales into product marketing is very realistic! Here are some areas I would focus on Talk the PMM talk Study the frameworks: Get comfortable with messaging houses, value-matrix exercises, and persona message mapping, GTM plan, etc. Read some classics: Obviously Awesome by April Dunford for positioning, Crossing the Chasm for buyer journeys, and the Sharebird and Product Marketing Alliance blog for tactical how-tos. Get certified: A short course (e.g. Pragmatic Institute’s ...Read More
18,294
Views
