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How do you start a Product Marketing area in a company with no PMMs?

My actual job is for this ED Tech that delivers training sessions for school staff and teachers about everything related to Google Workspace. I've been a PMM before this job and keep seeing many gaps from sales enablement to erroneous messaging. A PMM would help with these demands, but I don't see how to make it happen.

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1 Answers
  1. Jeff Rezabek
    Jeff Rezabek

    Workyard Director of Product Marketing • 1y

    When I started in PMM, I was working for a healthcare SaaS company that didn't have a product marketing role—but that was where I wanted to pivot my career, and I saw a need. So, I chatted with my manager, who had a PMM background, and we put together a plan to help me grow into the role and build out the function. This meant looking for gaps and taking the initiative, for example, building out the GTM function or CI.Since your role is currently in the Ed-tech space, I would imagine there are ma ...Read More

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