How do you start a Product Marketing area in a company with no PMMs?

When I started in PMM, I was working for a healthcare SaaS company that didn't have a product marketing role—but that was where I wanted to pivot my career, and I saw a need. So, I chatted with my manager, who had a PMM background, and we put together a plan to help me grow into the role and build out the function. This meant looking for gaps and taking the initiative, for example, building out the GTM function or CI.

Since your role is currently in the Ed-tech space, I would imagine there are many opportunities to develop or assist in the creation of sales enablement material or even material to help your customers (interactive product demos).

My advice would be to start documenting where there are PMM gaps and build out a plan to tackle them. Take the initiative, get some quick wins, and then get a champion onboard to help sell you internally.