Quick search for:
Considering different buyer personas, how do you choose the right delivery channels to ensure clear, targeted messaging while avoiding overcomplication or message inconsistency?
In marketing and sales, it's important to tailor messaging to resonate with different customer segments. This often involves using a variety of communication channels, but it's crucial to find the right balance. Using too many channels can be overwhelming for customers, while too few might limit your reach or dilute the message.
1 Answer
Pendo Sr. Director of Product Marketing • August 15
This best way I've seen to do this is to use product usage data to Guide you. This is easy at Pendo using Pendo. We are able to target messaging to just users of specific products and slice and dice by meta data. Meta data from your CRM combine with actual product usage info gives me everything I've ever needed to focus a message. It helps to have a strong customer marketing team and I work with one today.
1189 Views
Upcoming Event
Influencing Cross-functional Stakeholders
Atlassian, Datadog, Salesforce
Related Questions
How would you recommend Product Marketing Managers improve their messaging skills? Do you have a repeatable process you use to develop product messaging?Can you provide insights into how to iterate and optimize messaging based on performance metrics and client feedback?How often do you re-iterate on messaging and why do you do it at this interval?How important is to identify the impact of your messaging? When crafting B2B messaging, what is your approach for mixing functional vs emotional benefits and why?