When crafting B2B messaging, what is your approach for mixing functional vs emotional benefits and why?
How do you leverage the emotional, personal benefits for the B2B buyer knowing that they also have to sell the product internally based on rational, company benefits?
2 Answers
Anthropic Product Marketing • 1y
At the end of the day, you’re marketing to and selling to people, not personas. People have emotions. People don’t want to be more productive for the sake of being more p...
1392 Views
Atlassian Head of Product Marketing, Bitbucket • 1y
First, let’s start with the following premise: Behavioral science tells us that the vast majority of decisions are made using emotional factors (Customer Brand Preference...
955 Views
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