How often do you re-iterate on messaging and why do you do it at this interval?

Short answer is....no one size fits all- with a major dependency on your product, your audience lifecycle, competitors & industry. Here are a few guidelines that you...

I don't have a specific formula for re-iterating on messaging, because I firmly believe that it's important to critically evaluate messaging through multiple lenses with ...

I think this question depends on a lot of factors mostly which revolve around the release rate of updates to your products and services. There's a careful balance of ensu...

My team re-looks at messaging every 3-6 months. It's important to keep messaging fresh, relevant, and accurate with small tweaks. With that said, don't feel like you need...

We iterate on copy - through in market testing - more frequently than we iterate on messaging. We treat our core messaging as more durable than copy and changing that t...

This definitely depends on your business, strategy, industry etc. In my past experience the more macro level messaging like Company or Platform messaging is iterated on l...

If you don’t have a process for this you’re going to be pulled into it anyways every 6 months or so. That’s how often either you or one of your competitors is shipping su...

I don't have a set formula for re-iterating; it's dependent on whether the messaging is around a new or older feature, who your consumer is, and many other factors. But c...