How important is to identify the impact of your messaging?

Simply put it is critical.

Important! Otherwise, messaging is just a mess of words and concepts that you're pulling out of your head (or the other end) to sound smart. Okay, that was a bit crude, b...

Identifying the impact of your messaging is critical to determining whether your GTM strategy, and specifically your value props and messaging, were successful. That bein...

Incredibly important! Thats not to say it has to be quantitatively measurable..but the business needs to know if there is positive business returns on messaging work. The...

I think it's important to consider your both your conviction level and your interest and need to defend your messaging choices. Sometimes it's worth shipping changes with...

It's important. When it comes to marketing, impact is the thing we’re all trying to achieve at the end of the day. If you don’t measure impact, you don’t know if your me...

I always think it's important to be able to attribute impact or outcomes to anything we do as a product marketer. But I think it's probably more useful to test your way ...

Extremely! As they say, everyone's a marketer ;) So being able to identify the impact of messaging is incredibly important in demonstrating why certain messaging decision...