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When you were mid-level in your PMM career (~10 years of experience), how did you think about your career development? What goals did you have at that time?

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2 Answers
Product Marketing Career Path
  1. Courtney Craig
    Courtney Craig

    Shopify Head of Retail Product Marketing | Formerly GoDaddy, ClearVoice, AppBuddy, Scripps • 1y

    At about 7-9 years into my career when I was mid-level, I knew I was at a crossroads and it was an important time to assess what I wanted to do next. I made a strategic decision to work at a different type of organization than I had before. -->Up to that point, I had worked in news, PR, online media/marketing, and customer success, then finally PMM, and decided I liked Product Marketing the best. However, I was mainly self-taught as a PMM, doing it at smaller companies. I wanted to see how ex ...Read More

    5,034 Views
  2. Michele Nieberding
    Michele Nieberding

    Treasure Data Director of Product Marketing • 1y

    GREAT question - for me, it was moving from an IC role into management. Even though I had led (small) teams previously, and was really strong as an IC, but it took me awhile to really understand that being a great individual contributor was only part of the story (the "instant" gratification I got from crushing it as an IC was hard to get away from) So I knew I needed to move from being the person who executed the work to the person who could shape the strategy. I wanted to have a bigger voice i ...Read More

    448 Views

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