Any tips for someone in sales looking to move to product marketing ?

Congratulations on your decision to explore product marketing! Your customer-facing experience in sales is a valuable foundation—after all, a deep understanding of customer needs is central to success in product marketing. My approach is two-fold, certifications and hands-on experience.

Here are some steps and resources to consider as you transition:

1. Certifications and courses:

   • Pragmatic Institute and Product Marketing Alliance offer highly regarded certifications. Both companies cover core concepts like go-to-market strategy, segmentation, and messaging, which can be invaluable for building a solid foundation. The former is focused on theory + application.

2. Hands-on experience:

   • Talk to your manager about opportunities to collaborate with product marketing or sales enablement teams. This could include shadowing product launches, helping with campaign execution, or even contributing to customer insights reports. Getting hands-on exposure will help you learn the ropes and showcase your initiative.