Is it necessary to be a verbose voice on LinkedIn to be a PMM? I consume it but just don't love doing it.

Being active on LinkedIn can elevate your visibility, but if it feels forced or inauthentic, it’s okay to approach it differently. Also, most discerning readers can see through it if someone is posting just to stay visible and in my opinion, it's much worse to show up with empty PMM platitudes and appear vapid.

There are other ways to build engagement and "find your voice" and it can be done through thoughtful commentary on other people's posts, connecting with peers directly or reposting articles that truly resonate for you. Some people stand out in my feed simply by reposting — they don’t post much original content, but I’ll read what they share because of their caliber, thoughtfulness, and how discerning they are - I know if they endorse something it will be high-quality content.

I'll say from experience that personal networking and your professional brand (people who know you and your work) is the strongest tool you have in your arsenal to have visibility into potential opportunities. Your work, portfolio and how you show up in interviews will speak louder than any LinkedIn activity — just make sure you're getting in front of the right people. Good luck!