Who should a product marketer work with to QA and approve product messaging?
5 Answers
Anthropic Product Marketing Leader • 6y
You will never regret QA-ing your messaging with customers. Not only will it help you land on great messaging faster, but it will give you conviction as you defend your m...
2478 Views
Rimsys Regulatory Management Software VP of Marketing • 5y
This will depend a bit on the specific market or product, but I'd suggest the following: Your customers Your product team Your sales team Your leadership team Industry ...
827 Views
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ServiceNow VP, Product Marketing - CRM • 2y
The magic formula usually includes these 3 in my experience:-Product - they'll pull you to vision and differentiation-Sales - they'll pull you into the here and now of cl...
1059 Views
Amazon Web Services (AWS) Head of Product Marketing • 4y
The approval process may differ depending on your company, but I believe it is incredibly important to get input from various stakeholders throughout the process. Not onl...
520 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 9
The right QA reviewers depend on what you're trying to catch. I think of messaging QA in three distinct passes, each with a different audience.Sales, for field usability....
177 Views
Related Questions
Who are the top stakeholders that would ideally inform and be part of the messaging development process? Which stakeholders do you typically need to involve in your messaging project?Who do you build messaging for - product or sales?How do you validate messaging after the product has been launched?Who is the biggest critique of your messaging (customer success, sales, product) and how do get them on your side? What stakeholders do you typically involve in messaging?