What research do you do upfront to inform your plan for opening new markets?
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 1y
This is a big question and the answer depends on many factors, including company culture, investment scale, distribution model and decision speed. That said, here are a f...
860 Views
Ironclad VP of Product Marketing • 1y
Market sizing, competitive & ICP - What does the market look like? Who are the competitors and who is your core ICP you want to go after? This includes verticals and...
1441 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Director of PMM | Formerly Meta, Upwork, Zendesk, PagerDuty • 1y
For opening up new markets, the first upfront research would be market sizing! Before you even build an execution plan to go after a new market, you first need to figure ...
2715 Views
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
The initial focus is to conduct a market assessment. I’d recommend you leverage third-party research and SMEs (subject matter experts) inside the company. When appropriat...
984 Views
Related Questions
What decisions are you trying to make from user research? How have you used market research to evolve your go-to-market strategy?What are some market research strategies for successfully entering new markets or driving growth among existing warm leads?What the most common mistake you see orgs make when navigating market research? How can this be avoided?
How do you define budget and KPIs for a market research project?How important is market research in a product launch, and what methods do you find most effective?