What research do you do upfront to inform your plan for opening new markets?
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 1y
This is a big question and the answer depends on many factors, including company culture, investment scale, distribution model and decision speed. That said, here are a f...
859 Views
Ironclad VP of Product Marketing • 1y
Market sizing, competitive & ICP - What does the market look like? Who are the competitors and who is your core ICP you want to go after? This includes verticals and...
1437 Views
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Director of PMM | Formerly Meta, Upwork, Zendesk, PagerDuty • 1y
For opening up new markets, the first upfront research would be market sizing! Before you even build an execution plan to go after a new market, you first need to figure ...
2714 Views
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
The initial focus is to conduct a market assessment. I’d recommend you leverage third-party research and SMEs (subject matter experts) inside the company. When appropriat...
984 Views
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