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Do customers actually use data sheets in their purchase decisions, and if so, what key information do they find most valuable?

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  1. Polomi Batra
    Polomi Batra

    Zendesk Director of Product Marketing • 2y

    This is a good question and one that is likely debate-able. I don’t think I’ve seen evidence to prove this one way or the other. However, being part of a global software company with a widely international customer base, my observation has been that certain markets like data sheets over others. Typically a data sheet is useful to provide an overview of the product’s features, specifications, and benefits. They help customers make informed decisions by offering detailed and relevant information a ...Read More

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