How do you track internal adoption of sales enablement?
I'd break this question out into two separate ones: 1) How do you track internal adoption of sales enablement content? and 2) How do you track internal adoption of sales ...
2157 Views
Suki AI Head of Product Marketing • 4y
I meet with the sales leaders and sit with the AEs on a regular basis to understand what’s useful, how they’re using the enablement materials, and where the gaps are. Eve...
744 Views
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Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 3y
This is tough to measure quantitatively without tooling in place to track how often collateral is used, so if that's an option for you, start there. Then be curious about...
348 Views
Fivetran VP Product & Portfolio Marketing • 4y
We use Workramp for formal trainings - so we can see with that tool completion rates and if there are quizzes or assesments, how folks did on those. We have more informal...
362 Views
Cisco Director of Product Management, Speech and Video AI • 8y
In addition to the above, since most companies are already using SFDC, there is a feature/plug-in SFDC - called altify where you could align content for sales based on ty...
580 Views
Related Questions
How do you measure the success of your enablement program? What sales enablement metrics for materials created by Product Marketing are both actually being used and are helping to win deals and shorten sales cycles?How do we measure usage of sales enablement material? even with all of AI this is a black box and often does not help with showcasing the hard work that product marketing does. How do you measure the success or effectiveness of your sales enablement efforts?
What is the most successful way you've seen marketing teams launch sales enablement material with sales teams?Which KPIs do you typically use to track sales enablement success?