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How do you track internal adoption of sales enablement?

Dave Kong
Cleanlab Head of Marketing8y
I'd break this question out into two separate ones: 1) How do you track internal adoption of sales enablement content? and 2) How do you track internal adoption of sales ...
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2157 Views
Calvina Cheng
Suki AI Head of Product Marketing4y
I meet with the sales leaders and sit with the AEs on a regular basis to understand what’s useful, how they’re using the enablement materials, and where the gaps are. Eve...
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744 Views
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Molly Friederich
Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid3y
This is tough to measure quantitatively without tooling in place to track how often collateral is used, so if that's an option for you, start there. Then be curious about...
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348 Views
Catlyn Origitano
Fivetran VP Product & Portfolio Marketing4y
We use Workramp for formal trainings - so we can see with that tool completion rates and if there are quizzes or assesments, how folks did on those. We have more informal...
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362 Views
Savita Kini
Cisco Director of Product Management, Speech and Video AI8y
In addition to the above, since most companies are already using SFDC, there is a feature/plug-in SFDC - called altify where you could align content for sales based on ty...
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580 Views