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Earlier in your career, how did you work with the C-Suite?

Ignacio Castroverde
Cisco Senior Director, Global Virtual Sales Strategy and OperationsMarch 26

I learned soon enough that being direct and straightforward was vital when engaging with senior execs at the organization.

C-level execs face a multitude of priorities, tons of them. So I kept my statements extremely simple and straightforward. I would come to them with solid numbers, information that went right to the heart of their concerns, and specific recommendations or decisions. By respecting their limited time and focusing on what was really important, I built trust and gained swift, solid results. If they wanted more detail, I had it at hand but I would always start off with a short, to-the-point request for a decision.

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