Consistent revenue growth and renewals are both touted as super important in my org, but net new sales seems to be more important to leadership than retention. How can a revops role help with that?

Question

Akira Mamizuka · Accepted Answer

At LinkedIn we use the TAM (Total Addressable Market) approach to tackle this problem. First, we separate the "New Business TAM" from the "Existing Business TAM", in orde...

Lauren Davis · Answer

It’s not uncommon for leadership to fixate on sales because it’s very easy to see the result: I hire one sales person, I get $X in incremental revenue. But the fact of th...

Sowmya Srinivasan · Answer

While new business is absolutely essential for growth , an overemphasis on net new leads to missed opportunities with your biggest asset - existing customer base! Retenti...

Consistent revenue growth and renewals are both touted as super important in my org, but net new sales seems to be more important to leadership than retention. How can a revops role help with that?

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