BuildOps VP, Revenue Operations • 3y
The answer is, it depends. It depends on exactly what you're referring to when you say "customer data," how your org is setup, and where the data lives. Customer data is many things: Firmographic/demographic information Contract, pricing, billing information Product usage Communication (ex. emails, meetings, calls) Rep-created (ex. account plans, notes) There needs to be an owner for each of these pieces and an owner on the strategy of how to connect them all into a single view. The latter is o ...Read More
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