How do you prioritize which tools are useful to you to support your enterprise sales efforts, and what are key strategies around how you use them?

In this case, I can only talk about tools that reps are using and not about the tools other departments use to support sales.

I might not tell a secret, but sellers are somehow lazy when it comes to use and administrate tools. Therefore I try to minimize the amount of tools and see which of them really add value to closing deals. The easier they are to manage and the better they give recommendations on the next best action the better.

Either is helps sellers to better identify sales-ready opportunities, closing deals faster and having a proper forecasting accuracy.