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How do you prioritize which tools are useful to you to support your enterprise sales efforts, and what are key strategies around how you use them?

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2 Answers
Enterprise Sales
  1. Helen D'Abreo
    Helen D'Abreo

    SurveyMonkey Director, Expansion Sales • 6mo

    The wrong technology investment in enterprise sales results in expensive and low adoption. Our approach to prioritizing tools must be strategic and focused on measurable impact. Prioritization must be monitored across 3 areas; Insight & Intent: Does the tool help us identify who to talk to, what they care about, and when they are ready to buy? Efficiency & Hygiene: Does the tool significantly maximize seller time and enforce data quality in our CRM? Progression & Win Rate: Does the t ...Read More

    441 Views
  2. Fabio Maglieri
    Fabio Maglieri

    Voyado Country Manager DACH • 3y

    In this case, I can only talk about tools that reps are using and not about the tools other departments use to support sales. I might not tell a secret, but sellers are somehow lazy when it comes to use and administrate tools. Therefore I try to minimize the amount of tools and see which of them really add value to closing deals. The easier they are to manage and the better they give recommendations on the next best action the better. Either is helps sellers to better identify sales-ready opport ...Read More

    1,808 Views

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