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How do you incorporate customer feedback and insights into sales enablement efforts?

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2 Answers
  1. Grant Glaser
    Grant Glaser

    Salesforce Director, Sales Leader Excellence Coach • 3y

    Without feedback, you're building & delivering learning in a vacuum and not setting yourself up for success. To mitigate this:

    • Collect feedback early & often
    • Send a 5 question (or less) survey after a learning module
    • Host a debrief where learners can provide topical feedback in-person (or remotely)
    • Take the feedback & make meaningful changes & tweaks to your training & programs
    • Repeat each time there is a significant change - better, better, never best
    905 Views
  2. Charles Gryor Derupe

    accessiBe Director of Enablement • 3y

    This requires a good amount of cross-functional work, especially with your sales leaders. If you have a forum where there are weekly, monthly, or quarterly business reviews, I would request adding sections with a clear format that guides front-line leads to give you can get key insights gathered from the leads on common trends. What were the pain points/key needs/objections/drive to the next steps? This is the most scalable way of finding these out. These will help you to understand the key skil ...Read More

    1,665 Views

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