How do you stay up-to-date on industry trends and best practices in sales enablement?

Great question! There are three specific ways I do this: 

1. There are some annual reports done for Sales Enablement that come from third-party sources like Forrester and Gartner. These may be gated, but sometimes they are sent by tools vendors.

2. Use your tool vendor resources! I always ask my CSMs for all the tools we own if they've created an annual trends report or a "best practice' doc for their specific tools whether it's outbound tools, content engagement, knowledge, etc. They have these for their own product/core marketing behind gated sites but since you're already a customer, they should be accessible to you without the barrier.

3. Forums - one I follow is the Sales Enablement Society forum where professionals ask questions. And, I guess we should give Sharebird a shoutout too!

Many of the large research firms (ex: Gartner) and other smaller societies exist. They put out interesting reports, whitepapers, and findings that showcase new enablement technology, sales trends, and changes in the learning space.

I'd recommend:

• Check-out new & topical books
• Subscribe or review these firms/sites from time to time
• Join a community (Slack or LinkedIn) with like-minded folks

Staying up to date on industry trends and sales enablement best practices is something that needs time to absorb the information to analyze if your organization needs to adjust any of the current or future programs. Below I have outlined a few ways to stay up to date on both industry trends and best practices.

Industry Trends

Sales Enablement is accountable for providing the GTM customer-facing teams with the current information and training to assist them in their customer engagements. Below are some of the Industry Trends to review based on your business needs.

• Vertical Markets - Sign up to industry papers, forums and magazines to stay ahead
• Personas - Sign up to any CSuite forums, magazines and blogs to stay informed of the thinking 
• Technology - Sign up to the technology forums that align with your solutions, preferably your own company's customer early adoption, or customer forums or developer communities
• Purchase Industry Benchmarking Reports : Forrester or Gartner to assist in your efforts

There are alot of vendors that offer enablement and insights for the enablement practioner. Below are the top three enablement professional networks that would help you.

SalesEnablement Pro

ATD (Association for Talent Development)

Sales Enablement Society (Chapters are local in your area)

This is so key to our team and to our growth mindset. For me, taying up-to-date on industry trends and best practices in sales enablement requires a proactive approach to continuous learning and networking. Here are some effective strategies:

1. Industry Publications and Websites: Regularly follow industry-specific publications, blogs, and websites dedicated to sales enablement. Examples include Sales Enablement Society, Sales Hacker, and Forrester.

2. Professional Associations and Groups: Join professional associations and online communities focused on sales enablement. Participate in discussions, attend events, and network with peers to stay informed about emerging trends and best practices.

3. Conferences and Events: Attend conferences, workshops, and webinars related to sales enablement. These events often feature keynote speakers, panel discussions, and breakout sessions focused on industry trends and strategies.

4. Webinars and Online Courses: Take advantage of webinars and online courses offered by industry experts and thought leaders. These resources provide valuable insights and practical tips on sales enablement practices.

5. Networking and Peer Learning: Connect with other sales enablement professionals through networking events, LinkedIn groups, and professional networks. Share experiences, exchange ideas, and learn from each other's successes and challenges.

6. Vendor and Technology Updates: Stay informed about updates and innovations from sales enablement software vendors and technology providers. Subscribe to newsletters, follow them on social media, and attend product demos to stay updated on new features and capabilities.

7. Continuous Learning: Cultivate a mindset of continuous learning and improvement. Dedicate time each week to reading articles, listening to podcasts, or watching videos related to sales enablement topics.

8. Feedback and Evaluation: Solicit feedback from colleagues, managers, and stakeholders about your sales enablement initiatives. Use feedback to identify areas for improvement and adjust strategies accordingly.

ChatGPT is great! The thoroughness and often overlooked details are great at opening the mental pathways :)