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How do you stay up-to-date on industry trends and best practices in sales enablement?

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5 Answers
Sales Enablement
  1. Maria White
    Maria White

    Sales Training Leader • 3y

    Staying up to date on industry trends and sales enablement best practices is something that needs time to absorb the information to analyze if your organization needs to adjust any of the current or future programs. Below I have outlined a few ways to stay up to date on both industry trends and best practices. Industry Trends Sales Enablement is accountable for providing the GTM customer-facing teams with the current information and training to assist them in their customer engagements. Below ar ...Read More

    1,660 Views
  2. Charles Gryor Derupe
    Charles Gryor Derupe

    accessiBe Director of Enablement • 3y

    Great question! There are three specific ways I do this:  1. There are some annual reports done for Sales Enablement that come from third-party sources like Forrester and Gartner. These may be gated, but sometimes they are sent by tools vendors. 2. Use your tool vendor resources! I always ask my CSMs for all the tools we own if they've created an annual trends report or a "best practice' doc for their specific tools whether it's outbound tools, content engagement, knowledge, etc. They have these ...Read More

    1,835 Views
  3. Grant Glaser
    Grant Glaser

    Salesforce Director, Sales Leader Excellence Coach • 3y

    Many of the large research firms (ex: Gartner) and other smaller societies exist. They put out interesting reports, whitepapers, and findings that showcase new enablement technology, sales trends, and changes in the learning space.

    I'd recommend:

    • Check-out new & topical books
    • Subscribe or review these firms/sites from time to time
    • Join a community (Slack or LinkedIn) with like-minded folks
    1,476 Views
  4. Andrew Zinger
    Andrew Zinger

    Ironclad Senior Global Director, Revenue Enablement • 2y

    This is so key to our team and to our growth mindset. For me, taying up-to-date on industry trends and best practices in sales enablement requires a proactive approach to continuous learning and networking. Here are some effective strategies: Industry Publications and Websites: Regularly follow industry-specific publications, blogs, and websites dedicated to sales enablement. Examples include Sales Enablement Society, Sales Hacker, and Forrester. Professional Associations and Groups: Join profes ...Read More

    467 Views
  5. Julie Strong
    Julie Strong

    2y

    ChatGPT is great! The thoroughness and often overlooked details are great at opening the mental pathways :)

    12 Views

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