What do you define as a nurture campaign, and how do you nurture them through the funnel?
1 Answer
Adobe Director, Adobe Sales Academy • January 19
A strategic and automated nurture campaign aims to engage and educate prospects, guiding them towards a purchasing decision. A successful campaign will:
Understand your target audience and tailor your campaign to their buyer's journey
Provide personalized content, offer educational resources aligned with the buyer's journey stage
Will use feedback loops to adjust your communication strategy or content
Be delivered during optimal engagement times for more effective nurturing
994 Views
Top Sales Mentors
Brian Bresee
HubSpot Senior Director of Sales | Midmarket
Sarah Mercedes (Osborne)
HubSpot Head of Corporate Sales, West Coast
Yusuf Bulan
HubSpot Director Sales DACH
Greg Baumann
Outreach Sr Director of Strategic and Enterprise Sales
Jessica Holmes
Adobe Director, Adobe Sales Academy
Eleanor Preston
Twilio Regional Vice President, Retail Sales
Adam Wainwright
HubSpot GTM Leader | Building Products that help Sales teams win
Tim Britt
Freshworks Senior Director of Channels Europe
Andrew Zinger
Fastly Senior Director, Global Sales Enablement
Rachel Mayes
Carta Senior Director of Sales - Venture Capital at Carta
Related Questions
How often do you reevaluate how you prioritize your leads, and what questions do you ask yourself?How do you identify what’s working and not working in leading to sales qualified leads (SQL’s)?What are some of the fundamentals of building a strong sales development culture for your team?How do you incorporate differing account executive feedback and insights into sales development efforts?How do you prioritize your accounts to determine the right leads to pursue when you have marketing leads, your AE wants you to focus on a set of accounts, and you have tiered accounts?How do you stay up-to-date on industry trends and best practices in sales development, given there is a lot of noise out there?