Question Page

What do you define as a nurture campaign, and how do you nurture them through the funnel?

Jessica Holmes
Adobe Director, Adobe Sales AcademyJanuary 19


A strategic and automated nurture campaign aims to engage and educate prospects, guiding them towards a purchasing decision. A successful campaign will:

  • Understand your target audience and tailor your campaign to their buyer's journey

  • Provide personalized content, offer educational resources aligned with the buyer's journey stage

  • Will use feedback loops to adjust your communication strategy or content

  • Be delivered during optimal engagement times for more effective nurturing

994 Views
Top Sales Mentors
Brian Bresee
Brian Bresee
HubSpot Senior Director of Sales | Midmarket
Sarah Mercedes (Osborne)
Sarah Mercedes (Osborne)
HubSpot Head of Corporate Sales, West Coast
Yusuf Bulan
Yusuf Bulan
HubSpot Director Sales DACH
Greg Baumann
Greg Baumann
Outreach Sr Director of Strategic and Enterprise Sales
Jessica Holmes
Jessica Holmes
Adobe Director, Adobe Sales Academy
Eleanor Preston
Eleanor Preston
Twilio Regional Vice President, Retail Sales
Adam Wainwright
Adam Wainwright
HubSpot GTM Leader | Building Products that help Sales teams win
Tim Britt
Tim Britt
Freshworks Senior Director of Channels Europe
Andrew Zinger
Andrew Zinger
Fastly Senior Director, Global Sales Enablement
Rachel Mayes
Rachel Mayes
Carta Senior Director of Sales - Venture Capital at Carta