What do you define as a nurture campaign, and how do you nurture them through the funnel?
1 Answer
Adobe Director, Adobe Sales Academy • January 18
A strategic and automated nurture campaign aims to engage and educate prospects, guiding them towards a purchasing decision. A successful campaign will:
Understand your target audience and tailor your campaign to their buyer's journey
Provide personalized content, offer educational resources aligned with the buyer's journey stage
Will use feedback loops to adjust your communication strategy or content
Be delivered during optimal engagement times for more effective nurturing
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