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What do you define as a nurture campaign, and how do you nurture them through the funnel?

Jessica Holmes
Jessica Holmes
Adobe Director, Adobe Sales AcademyJanuary 18


A strategic and automated nurture campaign aims to engage and educate prospects, guiding them towards a purchasing decision. A successful campaign will:

  • Understand your target audience and tailor your campaign to their buyer's journey

  • Provide personalized content, offer educational resources aligned with the buyer's journey stage

  • Will use feedback loops to adjust your communication strategy or content

  • Be delivered during optimal engagement times for more effective nurturing

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