Question Page

I've seen plenty of sellers regularly miss on their KPIs, but still reach or exceed quota, so why have more than 1 KPI (quota attainment)?

7 Answers
Eleanor Preston
Twilio Regional Vice President, Retail Sales1y
Love this question, too. It's true. There are a few reasons: You will always have outliers in a sales org. Sometimes a rep has a windfall and reaches quota without hittin...
...Read More
1364 Views
Brian Tino
AlphaSense Senior Director, Strategic Sales2y
Quota attainment & revenue will always the most important outcomes of any sales organization. However, the most mature sales organizations can align on a set of KPIs ...
...Read More
1216 Views
Helen D'Abreo
SurveyMonkey Director, Expansion Sales1y
Good question. I have seen these people in my time as a leader as well. However, not all sellers fall in to this bucket, so KPIs should be in place to support the rest of...
...Read More
1183 Views
Mike Haylon
Asana GM, AI Studio1y
I think any KPI that is not integrated into the quota and comp structure for any AE by and large is misguided. If you want AEs to focus on specific behaviors then build i...
...Read More
940 Views
Greg Baumann
Outreach Sr Director of Strategic and Enterprise Sales1y
Very interesting question — and one that brings up a few more! Quota attainment is a KPI that is directly meaningful to a seller—if she can hit her KPI of quota attainm...
...Read More
850 Views
Rob Vitulano
Zendesk Director, Commercial Sales - West1y
KPIs drive the behavior you expect to see from your Sales team. Quota attainment is typically the primary focus for Sales teams, how you achieve those results can alter t...
...Read More
1268 Views
Yusuf Bulan
HubSpot Director Sales DACH1y
If targets are reached you want to ensure that it will stay that way. So pipeline is very important as well. If pipeline is in good health, you are in a good spot. If not...
...Read More
945 Views