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What do sales leaders get wrong when trying to influence the C-Suite?

Adam Wainwright
Adam Wainwright
HubSpot GTM Leader | Building Products that help Sales teams win | Formerly Clari, CallidusCloud (SAP), Selectica CPQ, CacheflowApril 30

Sales leaders always get this wrong - that is, they typically say something like:

"I know everything that this role requires ... do it my way." - Every Sales Leader

A great sales leader has an informed point of view, but a whole hell of a lot of humility and willingness to adjust, massage, pivot, lean in, etc.

Bad sales leaders over quote non-senes sales mantras -- Great sales leaders get on calls listen to reps dealing with tough situations in deals, and ultimately help the business win.

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