Influencing the C-Suite

Recently I had the opportunity to see a company grow from 10 to ~130 employees. Here's what I saw change:10-50 employees: ICP / PMF investigation + discovery. Key partner...

Demonstrate an absolute commitment to solving problems for your customers and do it even when it feels like no one is watching. People are always talking and sharing exa...

Below are the best habits when working with c-level internally at your company: Be consistent Get to know them personally Your mindset should be you're never bugging the...

Be clear on your goals and show progress against those week over week. Use that to show the quality of work being done and then be specific on where you're running up aga...

Everyone in the career will be in a situation where you have 2 senior executives stakeholders who disagree with each other on your proposed strategy and you're stuck in t...

Build relationships and solve problems. Politics will happen naturally and you can decide your comfortability or desire but I'm a firm believer that if you focus on solvi...

Agreed. Early in my career I didn't. But as my career goals grew I learned to network with people you'd enjoy working with if you started your own company. Most important...

Common mistakes are largely the same both internally and externally (prospects):Not tying feedback/communication to clear outcomes. This is often more than just "if you d...

Users // Practioners Buyers Care about: Product/Fit for needs Services/Expertise Impact of Daily work Impact on Career Budget Business Leaders Care About: Business pro...

Externally (with prospects):Early in a cycle, my C-suite conversations are about strategic discovery both for the deal at hand and for understanding the vertical more hol...