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How do sales key stakeholders from other departments change as your company grows?

Katie Harkins
Katie Harkins
UserTesting VP of SalesApril 27

My old CRO always said, "If you're at a company that isn't hiring or growing, you're at the wrong company." Harsh, but true. 

Key stakeholders from other departments will consistently change as your company grows. Maybe some people move on or maybe some people get let go in today's world. It's always important to meet someone new at your company at least twice per month. This won't kill your productivity and sometimes they teach you something new that you can use with your team! Or, they might know someone in their network they can introduce you to. Get to know new hires as a person and be approachable if they have random questions. Find something relevant that you can send them that helps their career as they progress with their goals inside your organization. 

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Adam Wainwright
Adam Wainwright
HubSpot GTM Leader | Building Products that help Sales teams win | Formerly Clari, CallidusCloud (SAP), Selectica CPQ, CacheflowApril 30

Like anything, as a company grows, priorities change.

It's hard to say how Key Stakeholders from other departments change (in this example) but in every growing business I've ever been a part of, what really matters is alignment to the mission.

If Stakeholders' roles are impacted because the mission is evolving, this is where you'll see big moves or changes across the stakeholder landscape.

Stay close to the stakeholders who have a clear understanding of the mission, and make sure its the same mission your C-Suite is aligning the company against. These are the people you'll want to align yourself with as a company grows/changes as they're the ones who will see you're commitment in the face of uncertainty (change is always uncertain) and they'll likely call you up for a chat to see how you can be used knowing that unwavering commitment to the big picture is valuable.

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