How do sales key stakeholders from other departments change as your company grows?

Recently I had the opportunity to see a company grow from 10 to ~130 employees. Here's what I saw change: 10-50 employees: ICP / PMF investigation + discovery. Key partners internally are founders, product, and marketing. You're all trying to figure things out on the GTM side of things at this stage and there is a lot of cross-functional collaboration.50+ employees: Processes have been fleshed out and there's clear direction for PMF. There are defined leaders for marketing + product that you wil ...Read More

Sales stakeholders can come from any department within an organization and as the company grows, their input is key to sales success. A few examples may be: Product Teams: aligning sales strategies with new offerings and/or customer feedback Marketing: greater integration for cohesive messaging and lead gen Customer success: ensuring client satisfaction and retention External partners: distributors, resellers, support partners can help expand market reach The best method to building and maintain ...Read More

My old CRO always said, "If you're at a company that isn't hiring or growing, you're at the wrong company." Harsh, but true.  Key stakeholders from other departments will consistently change as your company grows. Maybe some people move on or maybe some people get let go in today's world. It's always important to meet someone new at your company at least twice per month. This won't kill your productivity and sometimes they teach you something new that you can use with your team! Or, they might k ...Read More

Like anything, as a company grows, priorities change. It's hard to say how Key Stakeholders from other departments change (in this example) but in every growing business I've ever been a part of, what really matters is alignment to the mission. If Stakeholders' roles are impacted because the mission is evolving, this is where you'll see big moves or changes across the stakeholder landscape. Stay close to the stakeholders who have a clear understanding of the mission, and make sure its the same m ...Read More