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What do your interactions with the C-Suite look like on a regular basis?
1 Answer
Katie Harkins
UserTesting VP of Sales • April 27
My interactions with c-suite look different per title. My CFO cares about different things than my CEO and CRO. Nonetheless, feel free to invite them to team meetings and revenue forecast calls. They won't be on all of them, but it's great visibility when they pop in if they have the time. If you're stuck in a deal, have your CEO or CRO write to the prospect or customer. Go head to head with power. Pre-write your draft so it's easy for them to copy and paste. Remember to give them context as well. I find it helpful to provide a "state of the union" on your segment or your team. Via email, this might include:
- Stats on the quarter
- People Updates
- Top Competitors in sales cycles
- Integrations asked for
- Pitches this week with titles
- Demand Generation that's working
- Customer Wins & Quotes
- Pictures from Team Events
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