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What do your interactions with the C-Suite look like on a regular basis?

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3 Answers
Influencing the C-Suite
  1. Justin Offermann
    Justin Offermann

    Hedra Head of Sales-Led Growth • 6mo

    Externally (with prospects): Early in a cycle, my C-suite conversations are about strategic discovery both for the deal at hand and for understanding the vertical more holistically as it relates to my category.  Those meetings are gold, even if there’s no immediate deal, because they help inform PMF, use cases, and how they think about the category. They are free focus group sessions, so come prepared to take advantage of that. As deals progress, this shifts to short, focused check-ins at a regu ...Read More

    1,463 Views
  2. Katie Harkins
    Katie Harkins

    Glide VP of Sales • 3y

    My interactions with c-suite look different per title. My CFO cares about different things than my CEO and CRO. Nonetheless, feel free to invite them to team meetings and revenue forecast calls. They won't be on all of them, but it's great visibility when they pop in if they have the time. If you're stuck in a deal, have your CEO or CRO write to the prospect or customer. Go head to head with power. Pre-write your draft so it's easy for them to copy and paste. Remember to give them context as wel ...Read More

    1,253 Views
  3. Adam Wainwright
    Adam Wainwright

    HubSpot GTM Leader | Building Products that help Sales teams win | Formerly Clari, CallidusCloud (SAP), Selectica CPQ, Cacheflow • 2y

    Brief, Bright, Gone. Everyone should read a book called "Cut to the Chase: and 99 Other Rules to Liberate Yourself and Gain Back the Gift of Time" by Stuart Levine. Execs speak in terms of big-picture ideas/moves. Brevity is key to engaging with the Exec Suite. You'll know where someone sits based on their ability to speak in terms of strategy, broad strokes ideas and their implication to the business versus more tactical, deep-on-detail concepts/problems/projects/responsibilities Generally spea ...Read More

    484 Views

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