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What communications framework do you use when communicating strategy 1) up to C Suite or 2) out to stakeholders?

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4 Answers
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  1. Scott Barton
    Scott Barton

    Bluevine Head of Sales, Lending & Credit • 4mo

    You can use the framework below when managing/communicating up to the C-Suite or to other stakeholders. With the C-Suite, it can sometimes be helpful to think of a TL;DR style update. In other words, how can you sum up the details that come out of the framework below in 1-2 sentences.

    1. State the topic or problem

    2. Explain the why - give context as to why we're here.

    3. Explain the strategy

    4. Share the expected results and how you plan on measuring it.

    1,170 Views
  2. Jessica Holmes
    Jessica Holmes

    Adobe Director, Adobe Sales Academy • Thu

    When communicating with C-Suite or stakeholders, the message doesn’t change, but the translation does. With executives, you need to lead with the answer: what’s happening, why it matters, and what decision needs to be made. It’s about clarity and business impact. Lead with the "so what" — executives don't need the journey, they need the destination and why it matters to them Frame everything in business outcomes: revenue impact, risk, efficiency, growth — not activities or effort Use the "headli ...Read More

    269 Views
  3. Justin Offermann
    Justin Offermann

    Hedra Head of Sales-Led Growth • 3mo

    Communicating strategy up to the C-suite: align on why now, what changes, and what the upside is. • Vision (zoomed out): what becomes possible if we get this right (growth, differentiation, speed, efficiency). • Business outcomes: the 2–3 metrics they care about (revenue impact, margin, time-to-market, risk reduction). • Why now: the market/competitive shift that makes action urgent. Communicating strategy out to stakeholders: make it real in their daily work so they’ll champion it internally. • ...Read More

    674 Views
  4. Greg Baumann
    Greg Baumann

    Outreach Sr Director of Strategic and Enterprise Sales • 7mo

    I've encountered a number of helpful communication frameworks, but I don't have a preference and have not adopted one specifically.

    What I do recommend, however, is that you are consistent in your communications.

    Understand what your executives need and communicate it to them directly. Lead with the punchline, provide context but not too much detail, and be explicit in your call to action.

    767 Views

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