🤘 Dejan Gajsek
Co-founder and CEO, Grow and Scale
About
Working in high-tech industry since 2014 as a head of content. Curiosity leads me to learn, break-down and reverse-engineer successful companies and find out about success factors. Since 2021, me and my team has been focusing on competitive intell......more
Content
🤘 Dejan Gajsek
Grow and Scale Co-founder and CEO • February 9
This would definitely depend on the maturity of the company itself, for example, a pre-seed company would have different needs than Series B or series D. The best thing to do at the start is to capture the baseline KPIs and objectives, clarify the goals, and then work backward on how to achiev......Read More
362 Views
🤘 Dejan Gajsek
Grow and Scale Co-founder and CEO • February 19
If you're banking that your sales teams will use your materials then you ask them first! Start with the top 2-3 sales reps or a sales manager who has a low-down on the biggest objections and reasons why deals aren't closing. Prioritize the top objections and construct your battlecard. Make......Read More
349 Views
🤘 Dejan Gajsek
Grow and Scale Co-founder and CEO • February 17
I never thought of checking competitions as immoral or "scammy". I would go and say that I do like to play detective and spy on the best competitors but that's simply called gathering intel. If I'm being a little bit philosophical here, that's what you do in life as well as in business. You g......Read More
319 Views
🤘 Dejan Gajsek
Grow and Scale Co-founder and CEO • February 17
Outdated information is almost worse than having no information since you might be making decisions from data sources that are no longer relevant or valid. To make sure this doesn't happen to you, come up with a process or SOP (standard operating procedure) where you refresh/update your infor......Read More
313 Views
🤘 Dejan Gajsek
Grow and Scale Co-founder and CEO • March 7
Pricing will be one of the elements of how your brand is perceived. Priced low - you might be thought of as an early-stage startup who doesn't have product/market fit yet or isn't confident in their solution, Priced high - clearly the confidence in solving an issue is there and it usually co......Read More
289 Views
🤘 Dejan Gajsek
Grow and Scale Co-founder and CEO • April 7
Coming from a full-stack marketing background, my vote goes toward retention than acquisition. Why? Because even if you kill it with acquisition and get new customers for your service, if your "bucket is leaky", you're going to eventually lose them because there's something that isn't right i......Read More
276 Views
🤘 Dejan Gajsek
Grow and Scale Co-founder and CEO • February 16
Oof. I feel seen. If you're in an early-stage startup or if your department is usually quite small then you will have to rely on tools. If budget is the limit, fret not, there are tons of free options. In the past, I've used these tools which are still a great way to get started but there are......Read More
275 Views
🤘 Dejan Gajsek
Grow and Scale Co-founder and CEO • February 16
OOOOhhhh I love that question. There are always tracks you just need to start looking for them. I call this operation Ghost Recon. * Play a Secret Shopper - all of us have some sort of email account for checking messaging levels. Opt-in to the product and check its positioning and......Read More
274 Views
🤘 Dejan Gajsek
Grow and Scale Co-founder and CEO • April 7
There's definitely an overlap but competitive intelligence is based on building systems and tools to combat and defend yourself against competition while market intelligence gets you the research and information about the needs, wants, and trends of the market. If you combine both and add cus......Read More
248 Views
Credentials & Highlights
Co-founder and CEO at Grow and Scale
Formerly Circuit Stream
Lives In Calgary, AB
Knows About Competitive Positioning, Sales Enablement, Sales Content