🤘 Dejan Gajsek

Coming from a full-stack marketing background, my vote goes toward retention than acquisition. Why? Because even if you kill it with acquisition and get new customers f...

This would definitely depend on the maturity of the company itself, for example, a pre-seed company would have different needs than Series B or series D. The best thing ...

If you're banking that your sales teams will use your materials then you ask them first! Start with the top 2-3 sales reps or a sales manager who has a low-down on the b...

I never thought of checking competitions as immoral or "scammy". I would go and say that I do like to play detective and spy on the best competitors but that's simply cal...

Outdated information is almost worse than having no information since you might be making decisions from data sources that are no longer relevant or valid. To make sure...

Pricing will be one of the elements of how your brand is perceived. Priced low - you might be thought of as an early-stage startup who doesn't have product/market fit y...

OOOOhhhh I love that question. There are always tracks you just need to start looking for them. I call this operation Ghost Recon. Play a Secret Shopper - all of us...

Oof. I feel seen. If you're in an early-stage startup or if your department is usually quite small then you will have to rely on tools. If budget is the limit, fret not, ...

There's definitely an overlap but competitive intelligence is based on building systems and tools to combat and defend yourself against competition while market intellige...