What ways do you gather competitive intelligence that are ethical and fair?

There's nothing that says gathering intel in standard ways isn't ethical or fair. There are definitely some tactics that might straddle the line and a few that go way ove...

The key rule of thumb is to always be truthful. Don't lie about who you work for, your role with the company, and what you are looking for. For example:When filling out a...

There are plenty of ways to do this!Competitor published info: Websites, press releases, annual reports (for public companies), whitepapers, blog posts, and social media ...

As mentioned in some of my other responses, there are lots of places to gather competitive intelligence that are ethical and fair. Some key ways include:Competitor websit...

Interesting question... SO many ways.Win/loss interviewsSales call analyses and sales feedbackJust plainly asking your customers (trust me, they're constantly getting bom...

I never thought of checking competitions as immoral or "scammy". I would go and say that I do like to play detective and spy on the best competitors but that's simply cal...

I've gathered competitive intelligence in a few ways: 1) Voice of Customer interviews (either conducted by myself or a 3rd party) 2) Market analyst reports 3) 3rd party-c...