What ways do you gather competitive intelligence that are ethical and fair?
7 Answers
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 3y
There's nothing that says gathering intel in standard ways isn't ethical or fair. There are definitely some tactics that might straddle the line and a few that go way ove...
1073 Views
Jellyfish VP of Product Marketing • 2y
The key rule of thumb is to always be truthful. Don't lie about who you work for, your role with the company, and what you are looking for. For example:When filling out a...
2859 Views
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Replicant Head of Product Marketing • 1y
There are plenty of ways to do this!Competitor published info: Websites, press releases, annual reports (for public companies), whitepapers, blog posts, and social media ...
1402 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 2y
As mentioned in some of my other responses, there are lots of places to gather competitive intelligence that are ethical and fair. Some key ways include:Competitor websit...
761 Views
Bloomreach VP, Product Marketing • 9mo
Interesting question... SO many ways.Win/loss interviewsSales call analyses and sales feedbackJust plainly asking your customers (trust me, they're constantly getting bom...
475 Views
Grow and Scale Co-founder and CEO | Formerly Circuit Stream • 3y
I never thought of checking competitions as immoral or "scammy". I would go and say that I do like to play detective and spy on the best competitors but that's simply cal...
359 Views
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 3y
I've gathered competitive intelligence in a few ways: 1) Voice of Customer interviews (either conducted by myself or a 3rd party) 2) Market analyst reports 3) 3rd party-c...
525 Views
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