ServiceNow Director, Product & Solutions Marketing • 3y
The old debate of prioritizing existing customers vs. new ones...a tale as old as time. I think this one can depend a lot on the stage of your company or product. If you have a lot of existing customers already, consider that happy existing customers tend to spend more money with you. I saw a stat recently that showed existing customers spend 67% more than new customers. If your product marketing or customer marketing teams are large enough, have some people focused on new growth, and others o ...Read More
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