Winning NEW customers vs. Retaining EXISTING customers - which do you prioritize, and how do you drive your team based on that?

The old debate of prioritizing existing customers vs. new ones...a tale as old as time. I think this one can depend a lot on the stage of your company or product. If you...

I have worked at two different companies and we approached it entirely differently. At the first company, we were far and away the market leader and defined the space. ...

Coming from a full-stack marketing background, my vote goes toward retention than acquisition. Why? Because even if you kill it with acquisition and get new customers f...