What advice would you offer to those who are just starting to leverage AI tools in their product marketing work?

Answer

4 Answers

AI and Product Marketing

Abid Chaudhry

ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • Jun 18

Just start using it badly. The worst thing you can do is wait until you feel "ready" — there's no certification for this. Open Claude or ChatGPT and give it something real to chew on. The people winning with AI right now aren't the ones who built a perfect system. They're the ones who got comfortable being in a messy, iterative loop with it early. If something breaks, just ask the AI to fix it :)

8,281 Views
Chris Hines

Outtake VP of Marketing | Formerly Cyera, Zscaler, Docker • 8mo

I love this question. Honestly, it all starts with being curious. Teach yourself as much as you can about how these tools work. Play around with them. ChatGPT is the easiest start point IMO. But as far as some hyper-specific guidance Start with your most mundane tasks - what do you really REALLY hate doing as part of your job? Scripting? Blogs? Enablement? Launch Planning? Once you lock in your initial set of tasks - start playing around with some prompts - and be sure to catalog them somewhere. ...Read More

441 Views
Kuber Sharma

UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • Jun 23

A few things I wish I'd known when I started: Start with your most tedious work, not your most important work. The first instinct is often to use AI for something high-stakes like a positioning document. But the faster path to real fluency is starting with tasks that are low-risk and high-volume: summarizing call transcripts, drafting internal briefs, reformatting research notes. You'll develop intuition for what it does well and where it needs your judgment before it matters. Learn to write bet ...Read More

236 Views
Samridhi Anand

NetraScale Product Marketing & Strategy | Formerly BeeHyv Software, Debtstream, Willaim O'Neil Inc • Jun 19

A question I often myself being as PMMs struggle with is: “How do I actually make AI useful in my day-to-day work, without losing the thinking part of my job?” My advice is to treat AI as a starting point, not a decision-maker. In product marketing, I’ve found AI is most useful when it helps you move faster from “blank page” to “something you can react to.” For example, when I’m working on messaging for a new feature, I might feed AI customer notes, sales call snippets, or a rough positioning id ...Read More

175 Views