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What is the first agentic workflow you recommend product marketing teams build to save time and free up team bandwidth?

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2 Answers
  1. Abid Chaudhry
    Abid Chaudhry

    ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • Jun 18

    A messaging/positioning/narrative 'checker' tool. PMM teams are spending too much time still reviewing copy for brand compliance or message consistency or things like voice/tone drifting. All that stuff is tedious but still important, but doesn't usually require human-level strategic thinking. Build a simple agent (or project folder with detailed custom instructions/prompt) that grades your inputted copy against a defined rubric or scoring...then provides recommended fixes, along with why it gra ...Read More

    531 Views
  2. Divya Mulanjur
    Divya Mulanjur

    Bloomreach VP, Product Marketing • 5mo

    I would try to answer that question by thinking of two categories of work: The first is the work you have always been understaffed for, or rather, cannot scale with human effort. For me, that was analyzing every deal so our insights were credible and informed strategy holistically, and staying on top of competitor movements in a highly saturated market where manual tracking simply does not work. The second is the work you already do, but can be faster and more consistent. Things like deal summar ...Read More

    431 Views

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