What's the most surprisingly successful application of AI in PMM that you've seen?

Answer

4 Answers

AI and Product Marketing

Abid Chaudhry

ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • Jun 18

Messaging framework quality assurance, weirdly. We built something that checks copy against our approved messaging and flags any identified drift...like wrong personas being used, or old product names being mentioned, etc. We run all content through it before it goes like...and were pleasantly surprised at how well it actually worked.

496 Views
Raman Sharma

Confluent Product Marketing Leader (Microsoft / DigitalOcean / Sourcegraph / Confluent) • Jun 22

I'm pleasantly surprised by how even non-technical marketers eagerly adopt tools like Claude Code, democratizing creation and reducing dependence on partner teams. I expected skepticism, but many team members, including non-technical ones, jump into Claude Code to build tools and assets. This democratization means individuals can create without always waiting on design or engineering. It empowers them to unlock deliverables faster and fosters a culture of self-service and experimentation, which ...Read More

175 Views
David Esber

Twilio Senior Director, Product Marketing • Jun 22

Surprisingly, AI as a workshop co-facilitator—building frameworks, summarizing transcripts—and using Gemini to create motivational songs during launches have been delightful and effective. In our remote environment, I use Claude to design facilitation frameworks for workshops and then feed the transcript to extract actions and takeaways, essentially acting as a co-facilitator. This lets me focus on the conversation. For morale, we generated 30-second songs with Gemini about our launch progress, ...Read More

169 Views
Desiree Motamedi

Salesforce CMO - Next Gen Platform • Jun 22

The most surprising success was a video creation platform our creative team built, enabling longer-form assets, and a budget agent that consolidates financial data across systems into one simple view. Just yesterday, our creative team showed me a bespoke platform where you input characters and scripts, powered by various AI models, producing video beyond the short clips typically limited by tools like Nano Banana. This is a game-changer for digital ads. Additionally, a budget agent that pulls re ...Read More

182 Views