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Alex Irina Sandu

Alex Irina Sandu

Business & Product Strategy at Alex Irina Sandu

San Francisco, CA

🔹 12+ years driving Product & Business Strategy to build B2C and B2B2C tech platforms and marketplaces. 🔹Seasoned cross-functional leader for business, product and strategic planning to drive market entry / expansion, product innovation and differentiation, company re-organization and alignment and build-out of competitive advantage. 🔹 International experience leading investment decisions totaling ~$1B since 2013 across Europe and North America in high-growth tech verticals such as: AI, browsers, mobile, Mixed Reality, gaming. I work with start-ups and tech companies to: 🔹 Build and refine the pitch deck for the next funding round 🔹 Strengthen the product value proposition and competitive differentiation 🔹 Develop long-term business strategic plan and competitive advantage 🔹 Set-up and optimize yearly and quarterly planning process 🔹 Build and set-up adjacent market expansion strategy

Content

What are the top 3 things that will provide value to C-Suites as a customer success manager?

Alex Irina Sandu
Alex Irina Sandu

Alex Irina Sandu Business & Product Strategy | Formerly Mozilla Corporation • 3y

The most important things are the impact on business and product objectives, relevance to the market and the competitive position of the company and the cost to implement / change. Here's how to provide value: When you write a presentation or document for the C-Suite, tie the points that you want to make to the high-level business objectives and impact on the product. If you don't know what they are, ask your manager for the strategy documents for your business unit.  Also think broader, beyond ...Read More

461 Views

How often do you revisit your product strategy? What is your framework for reevaluating it?

Alex Irina Sandu
Alex Irina Sandu

Alex Irina Sandu Business & Product Strategy | Formerly Mozilla Corporation • 3y

These are the main criteria for reevaluating your product strategy: At regular intervals to keep up with developments in your market. The exact timing depends on how fast your industry goes through changes. For software products, have a discussion to check that your strategy is in line with the market every 3 months and do a deeper-dive into external developments and their alignment with your strategy every 6 months. When there are significant events that are shifting the dynamics in your ecosys ...Read More

232 Views

How do you know if your product strategy is successful?

Alex Irina Sandu
Alex Irina Sandu

Alex Irina Sandu Business & Product Strategy | Formerly Mozilla Corporation • 3y

Determining the success of a product strategy can be assessed through various metrics. Here are some common ways to evaluate your product strategy: Business Goals: Measure the extent to which your product strategy aligns with and helps achieve your overall business objectives. Key performance indicators such as revenue growth, market share, profitability, and customer acquisition can reflect the success of your product strategy. Customer Satisfaction: Evaluate customer feedback and satisfaction ...Read More

218 Views

How do you balance market needs driving your product strategy with exec input?

Alex Irina Sandu
Alex Irina Sandu

Alex Irina Sandu Business & Product Strategy | Formerly Mozilla Corporation • 3y

Ask the execs questions to find out what they know about the market and your product that makes them recommend a different direction than the one that you think it's right. Try to get on the same page as them on what is happening in your sector and what it means for your company and product. If you think that some of their knowledge is out-of-date or is not well aligned with the latest data, explain how you see the situation and why you think that your approach is the most beneficial.

196 Views

As the market leader, how should we think about defense as it relates to product strategy?

Alex Irina Sandu
Alex Irina Sandu

Alex Irina Sandu Business & Product Strategy | Formerly Mozilla Corporation • 3y

To defend your position, work on: Strengthen your existing competitive advantage. If you are not very clear on what are the sources of your current competitive advantage, identify them and develop metrics and a way to measure their effectiveness. Your objective is to maintain and grow the competitive advantage that you already have. Explore additional sources of advantage. As the business grows and the market evolves there will be opportunities to build more kinds of moats in the product and the ...Read More

192 Views