As the market leader, how should we think about defense as it relates to product strategy?

If your org is driving significant benefit from a leadership position in the market -- whether that's a brand that drives an acquisition funnel, operating efficiency from...

Love this question as well, and I'll approach it from a couple different perspectives. First, I'd acknowledge that some markets are so big or fast growing that multiple a...

Here are some key strategies to consider when thinking about defense in relation to your product strategy:1. Innovation and Continuous ImprovementStay Ahead with Innovati...

Love this question! Market leaders often get very accustomed to singing their praises and forget to regularly reflect on themselves and their competition. I would advise ...

Three dimensions of product investment strategy to consider for market leaders:Sustaining your core differentiation for your target customer group Creating an environment...

The instinct most market leaders have is to play defense by protecting what they have. A competitor ships something and the reaction is "we need that too." That's exhaust...

To defend your position, work on:Strengthen your existing competitive advantage. If you are not very clear on what are the sources of your current competitive advantage, ...