Alexa Schirtzinger

A lot of it depends on the types of products you're marketing. Some teams can be easily organized into solution-based pods, so if you have a lot of products in your portf...

The thing I don't do is a weekly/monthly team-based newsletter. I find that these generally take a ton of work, aren't read by many people (we're all busy!), and can too ...

Ah yes, the meeting trap! Unfortunately, my answer is that it depends -- on how mature your PMM team is, what your priorities and key projects are, and how you're struc...

This is a tough one! I'd probably start with a simple start/stop/continue. So for exmaple: STOP: One thing you might want to do is try to get the team out of “keep the l...

First of all: patience. Lots of it. :) As you start to unravel the history of the relationship, you’re likely to find norms that were established so long ago that no one ...

Bad content is so frustrating! I generally use one or all of these tactics when I’m facing headwinds like this: Try to understand the cause. It sounds like what's behind...