How do you get the Csuite team to buy into a new pitch deck?
I just joined a new company, and their pitch decks are AWFUL and the sales teams are losing deals because of poor pitches. I'm working with a few key stakeholders to create better pitch decks, but several CSuite team members are apprehensive about trying something new because we'll be filing for IPO soon. They'd rather be consistently bad, then differently good.
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
Getting the C-suite to buy into a new pitch deck depends on whether or not execs feel like a new pitch deck is needed. If Execs feel like the company needs a new pitch an...
737 Views
Google Global Head of Growth Go-to-market, Google Maps Platform • 4y
First off, great job on finding a problem and bringing people together to fix it! I'd suggest having a little bit more curiosity and empathy around why the CSuite members...
1108 Views
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Glassdoor Senior Vice President Marketing • 5y
If I was an exec at your company, I’d want to understand what is awful about this pitch (share research, client feedback?), what evidence you can provide that it is hurti...
1539 Views
Gem VP of Marketing & Partnerships | Formerly Mixpanel, Slack, BlueJeans, Cisco • 5y
In these types of situations, I’ve found that data can be a useful persuasion tool, because it’s objective. Have you considered surfacing win rate numbers? Or an even mor...
633 Views
The best way is to test it in the market - either do some message testing with existing customers to validate, or run surveys on visuals or messaging -- or best of all, r...
601 Views
Watershed Head of Marketing • 4y
Bad content is so frustrating! I generally use one or all of these tactics when I’m facing headwinds like this: Try to understand the cause. It sounds like what's behind...
466 Views
Stealth Founder | Formerly Oracle, Lacework, Stackery, New Relic, Juniper Networks, IDC, @stake • 4y
There are already a few good answers here, but no one has mentioned jumping on the impending IPO - what's the pitch for that? There should be a story followed by great me...
341 Views