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All related (60)
Jameelah Calhoun
Global Head of Product Marketing at Eventbrite | Formerly Amazon, Ex-AmexFebruary 11
At the core, these situations are about finding the product-market fit for the product marketing function in your organization. You are trying to establish a conversion thesis that will make them a fu
Jasmine Jaume
Director, Product Marketing at Intercom November 10
As I said in another answer, being a successful PMM relies heavily on being able to build relationships and trust with your cross-functional stakeholders. The tips in that answer about building relati
Sunny Manivannan
Vice President & GM, Global SMB at Braze June 17
As I wrote in another answer, the market will reward some kinds of tension, especially if there is substantive disagreement between leaders or functions on a critical topic (e.g. pricing and packaging
Alexa Schirtzinger
VP Product Marketing at Box July 23
First of all: patience. Lots of it. :) As you start to unravel the history of the relationship, you’re likely to find norms that were established so long ago that no one knows why they’re there. And w
Evelyn Ju
Head of Marketing at Persona November 17
It’s always difficult to navigate tense relationships. It’s important not to take this all upon yourself. If you are looking to help, I think the first step is to assess the situation and try to under
Roopal Shah
Head (VP) of Global Enablement at Benchling March 10
We're all human after all so taking the time to understand the baggage but also find a path forward. Find a champion on both sides willing to go on the journey with you and who is as vested as you ar
Gregg Miller
VP of Product Marketing at Oyster® September 30
Oh man, this is a tricky one!  It's important to start by first identifying the source of tension. Is it due to leaders of those teams (or the leaders of those leaders) not seeing eye to eye and their
Kevin Au
Vice President Of Product Management at BILL February 23
Product Marketing is one of those roles that can be very different from each organization. I find the most successful way to develop a strong relationship is to show value from the start and align on
Ajit Ghuman
Director of Product Management - Pricing & Packaging, CXP at Twilio | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.comMay 29
Oh boy, this is a great question.  In my experience in working with various different startups in the valley, I've seen this dynamic in many places. Sales and marketing tensions are not a 'thing' for
Lisa Dziuba
Head of Product Marketing at LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold)September 3
What a great question!  Sometimes the smartest people on the planet can not figure out how to work together. It's challenging and, at the same time, it's rewarding to nurture the culture of cross-fun
RJ Gazarek
Principal Product Marketing Manager at Refactored Marketing, LLC | Formerly Veracode, Atlassian, AmplitudeFebruary 3
I've found that returning to the basics of understanding and setting common goals together helps ease that tension. This tension almost always comes from some level of misalignment between the functio