What's your advice on improving a historically tense relationship between functions?

As I wrote in another answer, the market will reward some kinds of tension, especially if there is substantive disagreement between leaders or functions on a critical top...

We're all human after all so taking the time to understand the baggage but also find a path forward. Find a champion on both sides willing to go on the journey with you ...

Oh man, this is a tricky one! It's important to start by first identifying the source of tension. Is it due to leaders of those teams (or the leaders of those leaders) n...

Love this question because it's one that is bound to come up as you move up within an organization. My suggestion is to think about the action plan from both a qualitativ...

At the core, these situations are about finding the product-market fit for the product marketing function in your organization. You are trying to establish a conversion t...

First of all: patience. Lots of it. :) As you start to unravel the history of the relationship, you’re likely to find norms that were established so long ago that no one ...

Product Marketing is one of those roles that can be very different from each organization. I find the most successful way to develop a strong relationship is to show val...

It’s always difficult to navigate tense relationships. It’s important not to take this all upon yourself. If you are looking to help, I think the first step is to assess ...

What a great question! Sometimes the smartest people on the planet can not figure out how to work together. It's challenging and, at the same time, it's rewarding to nu...

I've found that returning to the basics of understanding and setting common goals together helps ease that tension. This tension almost always comes from some level of mi...

As I said in another answer, being a successful PMM relies heavily on being able to build relationships and trust with your cross-functional stakeholders. The tips in tha...

Oh boy, this is a great question. In my experience in working with various different startups in the valley, I've seen this dynamic in many places. Sales and marketing ...