What's your advice on improving a historically tense relationship between functions?

At the core, these situations are about finding the product-market fit for the product marketing function in your organization. You are trying to establish a conversion thesis that will make them a fu

As I said in another answer, being a successful PMM relies heavily on being able to build relationships and trust with your cross-functional stakeholders. The tips in that answer about building relati

As I wrote in another answer, the market will reward some kinds of tension, especially if there is substantive disagreement between leaders or functions on a critical topic (e.g. pricing and packaging

First of all: patience. Lots of it. :) As you start to unravel the history of the relationship, you’re likely to find norms that were established so long ago that no one knows why they’re there. And w

It’s always difficult to navigate tense relationships. It’s important not to take this all upon yourself. If you are looking to help, I think the first step is to assess the situation and try to under

We're all human after all so taking the time to understand the baggage but also find a path forward. Find a champion on both sides willing to go on the journey with you and who is as vested as you ar

Oh man, this is a tricky one!  It's important to start by first identifying the source of tension. Is it due to leaders of those teams (or the leaders of those leaders) not seeing eye to eye and their

Product Marketing is one of those roles that can be very different from each organization. I find the most successful way to develop a strong relationship is to show value from the start and align on

Oh boy, this is a great question.  In my experience in working with various different startups in the valley, I've seen this dynamic in many places. Sales and marketing tensions are not a 'thing' for

What a great question!  Sometimes the smartest people on the planet can not figure out how to work together. It's challenging and, at the same time, it's rewarding to nurture the culture of cross-fun

I've found that returning to the basics of understanding and setting common goals together helps ease that tension. This tension almost always comes from some level of misalignment between the functio