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All related (101)
Sara Rosso
Director of Product Marketing at HubSpot | Formerly Early hire @ Automattic (, WordPress VIP)April 8
See this answer for how we work as a 100% distributed company. We work a lot in "public."As for updates, the entire company publishes bi-weekly updates on a special p2/site that's meant to aggregate
Alexa Schirtzinger
VP Product Marketing at Box July 23
The thing I don't do is a weekly/monthly team-based newsletter. I find that these generally take a ton of work, aren't read by many people (we're all busy!), and can too easily veer into a kind of sel
Sharadhi (Gadagkar) Patel
Director, Product and Solutions Marketing at Hopin June 2
One of my favorite parts of being a Product Marketer is that a lot of the work that we do is highly visible and can affect completely different parts of the organization. For example: buyer personas o
Stacey Wang
Director of Product Marketing at Ironclad July 2
We built a system in Coda that enables XFN stakeholders to self-serve needs asynchronously. Coda also allows us to automate email updates to relevant parts of the business. Finally, we've implemented
Katherine Kelly
Head of Product Marketing at Benchling | Formerly ExactTarget (Salesforce Marketing Cloud), Zendesk, Slack, SalesforceJuly 31
This is a great question that varies by company size. In a smaller company it may be appropriate to present recent wins in an all-hands from time to time. But at a medium - large company, just like al
Rehan Mirza
Chief Growth Officer at Verifiable March 27
A variety of mediums, depending on the level of update we're providing: - Announcements in Slack channels across practices - Sales trainings & enablement sessions - Various internal all-hands pres
Mike Berger
Vice President Product Marketing at ClickUp | Formerly Momentive, Gainsight, MarketoNovember 11
I think a monthly email update, or Slack update sent to the entire company is a great way to update the rest of the organization on the activities and achievements of PMM.  Generally speaking, there i
Lindsay Bayuk
CMO at Pluralsight October 28
Great question! This is so important. Because product marketing is often the "glue", it’s easy to miss how critical it is to driving company alignment and growth. Make sure that you have a regular cad