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How do you update stakeholders, and the company as a whole, on the recent activities and achievements of product marketing?
What channel/form, what content do you include, formats, etc.
All related (101)
Director of Product Marketing at HubSpot | Formerly Early hire @ Automattic (WordPress.com, WordPress VIP) • April 8
Head of Product Marketing at Benchling | Formerly ExactTarget (Salesforce Marketing Cloud), Zendesk, Slack, Salesforce • July 31
Vice President Product Marketing at ClickUp | Formerly Momentive, Gainsight, Marketo • November 11
What's the best way to split up responsibilities in a Product Marketing team within an Enterprise company?
How do you build a business case to quickly grow a product marketing team? What metrics do you look at to make sure you're driving ROI for the business overall?
What are the most important product marketing skills or perspectives that others inside an organization could benefit from that would improve their day to day? Running a "Think Like a Product Marketer" course next month and would love to hear others' thoughts!