How do you update stakeholders, and the company as a whole, on the recent activities and achievements of product marketing?

This is a great question that varies by company size. In a smaller company it may be appropriate to present recent wins in an all-hands from time to time. But at a medium - large company, just like all product marketing, you have to think about your audience first and then plan the message and delivery that works for each. Here are a couple of ways my team and I do this at Zendesk: Regional syncs: we have monthly meetings with Sales and Marketing leaders in each region. We structure the meeting ...Read More

One of my favorite parts of being a Product Marketer is that a lot of the work that we do is highly visible and can affect completely different parts of the organization. For example: buyer personas of course help sales sell your product, but they also help your engineering team figure out who they’re actually building the product for. Or competitive landscapes - this is a project that everyone at the company from your IT team to HR to Leadership is hungry for - everyone wants to know where you ...Read More

See this answer for how we work as a 100% distributed company. We work a lot in "public."As for updates, the entire company publishes bi-weekly updates on a special p2/site that's meant to aggregate the most important updates from each team or division across the company. This is the opportunity for the team to highlight wins, lessons learned, or changes the rest of the company shouldn't miss. And it's great to be able to link to specific project, research, or test results for more details witho ...Read More

The thing I don't do is a weekly/monthly team-based newsletter. I find that these generally take a ton of work, aren't read by many people (we're all busy!), and can too easily veer into a kind of self-promotion that can build resentment within other teams. Instead, we generally focus on cross-functional project updates -- status emails for major launches, announcement emails when the big launches go out, and project-based presentations at exec meetings and company or departmental all-hands meet ...Read More

I think a monthly email update, or Slack update sent to the entire company is a great way to update the rest of the organization on the activities and achievements of PMM.  Generally speaking, there is so much noise with all the channels of communication people have to deal with today that something that gets "sent" to the company in some way, shape or form is much more effective than anything that would require someone to seek out such info. So if you put all of PMMs achievements on a page in a ...Read More