How important is platform positioning and messaging early when you have basic product capabilities?

In general, I don't think you can determine that a platform approach makes sense or begin developing platform positioning and messaging until you know more about your product(s) than just capabilities

Not very important. Nail the basics (at the product feature/function level)... make sure they map to the corporate and brand messaging. Once the business passes a certain revenue threshold in your spa

I would say this depends on your roadmap and when the platform functionality is scheduled to launch. If you incorporate platform messaging too early, you can actually do more harm than good because yo

That’s a great question. The most successful salespeople build relationships with customers by selling them the promise of a product or platform that will evolve, as their needs evolve. And in today’s

I wouldn’t prioritize it and instead focus on iterating on your existing product messaging and positioning. Get clarity on how to message and position your existing products while being mindful of you