How important is platform positioning and messaging early when you have basic product capabilities?
Monte Carlo Vice President Product Marketing • 5y
In general, I don't think you can determine that a platform approach makes sense or begin developing platform positioning and messaging until you know more about your pro...
2449 Views
Aembit CMO • 2y
I would argue that, when your product is early (and basic), your messaging and positioning matter more than when you are established. Why?You need to speak to a specific ...
6336 Views
Upcoming Event
Mastering Market Research
Altruist VP of Marketing • 5y
I would say this depends on your roadmap and when the platform functionality is scheduled to launch. If you incorporate platform messaging too early, you can actually do ...
633 Views
ICONIQ Capital Product & Content Marketing | Formerly Replicant, MobileCoin, Zuora, Hired, Oracle, Responsys • 5y
I wouldn’t prioritize it and instead focus on iterating on your existing product messaging and positioning. Get clarity on how to message and position your existing produ...
626 Views
Chewy Senior Director, Head of Global Marketing • 4y
That’s a great question. The most successful salespeople build relationships with customers by selling them the promise of a product or platform that will evolve, as thei...
412 Views
Not very important. Nail the basics (at the product feature/function level)... make sure they map to the corporate and brand messaging. Once the business passes a certain...
369 Views
Related Questions
How do you differentiate positioning from messaging? Which is important? How do you test each?How does product and launch positioning and messaging differ?When do you decide messaging is ready to ship?Is there a difference in tactics for messaging if the company is following a product led growth strategy? What is a good way to create product positioning and messaging when launching a platform of multiple products? In this case, launching product #2 jointly + integrations to create a true platform.How do you decide between the core vs. the non core offerings when doing messaging?