Content
CrowdStrike Director, Product Marketing • 2mo
The most common pitfalls I've seen derail product launches come down to two things: skipping internal enablement and measuring activity instead of outcomes.On internal en...
11174 Views
CrowdStrike Director, Product Marketing • 2mo
These three terms get used interchangeably a lot, but they’re actually pretty distinct. I have seen a lot of confusion around and not getting them down can break down lau...
510 Views
CrowdStrike Director, Product Marketing • 2mo
Launch tiering is one of the more challenging and honestly political parts of the PMM role, especially when you're supporting a single product area inside a larger organi...
434 Views
CrowdStrike Director, Product Marketing • 2mo
AI buzzword fatigue is real. PMMs feel it more than most because we're the ones closest to translating new capabilities into market-facing language. When every vendor is ...
434 Views
CrowdStrike Director, Product Marketing • 2mo
AI capabilities can feel abstract to buyers, but this isn't a new problem for PMMs. Every major technology shift has required us to take something technically complex and...
428 Views
Credentials & Highlights
Director, Product Marketing at CrowdStrike
Knows About Go-To-Market Strategy, Product Marketing Career Path, Enterprise Product Marketing, P...more