What's PMM's role in product enablement vs GTM launch enablement vs. sales enablement, if there are differences
4 Answers
CrowdStrike Director, Product Marketing • 2mo
These three terms get used interchangeably a lot, but they’re actually pretty distinct. I have seen a lot of confusion around and not getting them down can break down lau...
510 Views
Superhuman Head of Marketing & Growth | Formerly Google, Plaid, early Venmo • 2mo
Battle cards are more important than ever in the AI era, because there are more 'tire kickers' and customers are asking more comparison questions — specific, detailed bat...
551 Views
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Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 2mo
Specificity in battle cards is increasingly critical — sellers need specific prompts and concrete comparisons, not fluffy language, especially in a competitive AI landsca...
531 Views
Salesforce Senior Director of Product Marketing • 2mo
Battle cards and sales enablement assets absolutely still matter — the key is building a regular cadence with sellers to understand what's working and delivering targeted...
536 Views
Related Questions
For GTM launches that are dependent on sales pitching too partners, Are PMMs supposed to project manage each GTM launch as a campaign in itself or should our responsibility stop once we finish sales enablement for sales to start pitching and tracking commercial execution ??How do you separate responsibilities of a launch between a customer marketer & a product marketer for a launch?What are the main components of your GTM strategy? How do those vary by product type?What are your tiered approaches for product launches?What are the different teams that come together for product launches at your company? as a % significance through the launches, how important is sales/field enablement?In your eyes, what's product marketing's role in the launch? What's key to ensure it's smooth?