CrowdStrike Director, Product Marketing • 3mo
Launch tiering is one of the more challenging and honestly political parts of the PMM role, especially when you're supporting a single product area inside a larger organization. Without a shared framework, every team thinks their feature is the most important thing launching that quarter. And sometimes they're right, but when they're not, things get messy. The way I've approached this is by getting stakeholder alignment on a tiering framework early, before the launch plan is built. That way the ...Read More
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