CrowdStrike Director, Product Marketing • 3mo
AI capabilities can feel abstract to buyers, but this isn't a new problem for PMMs. Every major technology shift has required us to take something technically complex and make it relevant to the people we're selling to. The playbook doesn't change much. The key is rooting your value proposition in outcomes and pain points your personas already care about. Buyers aren't looking for a breakdown of how the technology works. They're looking for the signal in the noise, and that signal is almost alwa ...Read More
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