Intercom does a great job
Dena Nejad
Director of Marketing at Hover
San Francisco, California
Content
Market research / gaps / competitive analysis / analysis of market value of new features / products. they would work hand in hand with PMs to consolidate all the info into a true roadmap.
Asana gets my vote.
How is your sales team set up? Do you have a sales training counterpart? Or is the head of sales?
Ultimately, you’ll need to set up a mtg with that person + your head of marketing and you to review proposals and to ask them who’s input is crucial. You will never make everyone happy - you have to become the expert and make recommendations and make sure you are aligned with the head of mktg and sales vision.
I used these guys and they were fantastic: https://www.infinitiresearch.com/about-us