How do you evaluate competitive intelligence firms to conduct some win/loss analysis?
10 Answers
cleargtm.com Founder • 7y
Most vendors do a good job of win/loss, especially when compared only to what your team is able to do in-house. Garter's research about how flawed win/loss answers are w...
977 Views
DoubleCheck Research Founder • 7y
Full disclosure, I work for DoubleCheck Research http://www.doublecheckresearch.com a full service win/loss firm in Boston just focused on B2B tech. When looking for a wi...
789 Views
Upcoming Event
Mastering Market Research
Splunk
We used Clozd, and so far they are fantastic. Every interview transcript is immediately available, and they offer a dashboard for us to start visualizing the trends/patte...
1763 Views
Highly recommend Brady (https://sharebird.com/profile/bradyjensen) from Aggregate Insights, worked with him before. Very structured process and pretty good at getting a l...
671 Views
Dialpad Senior Product Marketing Manager • 8y
I'm currently using Primary Intelligence, they're fantastic! They not only provide consulting services, they have an excellent web tool (Truvoice) to manage your program.
616 Views
Veeva Systems Director of Product Marketing • 5y
We work with Ryan and team at Double Check http://www.doublecheckresearch.com and have really seen a lot of value in the partnership. I really like that they are able to ...
816 Views
unitQ VP Marketing • 8y
I’ve worked with Diane at dimensional research at a couple different companies - http://dimensionalresearch.com/. Very thorough and collaborative
587 Views
Beeline Product Marketing Manager | Beeline VMS | IQNavigator VMS • 6y
We've had good results with https://www.primary-intel.com/ -- I love their interview capability, their reports and they have great account management service. They really...
460 Views
Hover Director of Marketing • 8y
I used these guys and they were fantastic: https://www.infinitiresearch.com/about-us
412 Views
KPI Sense Chief Executive Officer • 6y
Without turning this into a "pitch," I do some of this work, too. Essentially all of my engagements are rooted in some degree of internal and external primary research, t...
543 Views
Related Questions
How do you use market research to inform priority verticals to go after in your go to market efforts?What are your top 3 methods for conducting effective competitive research? Do you have a favorite "stack" or go to tools for staying ahead of competitors?What is the best place to start with research in general, including market and industry trends, as well as how to pursue competitive intelligence?When considering a new initiative, how do you determine what questions to ask your MR team to ensure you are getting the right data to inform your decision?How do you create competitive intel that is really beneficial to sales (i.e. they actually read and use it)?