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How do you evaluate competitive intelligence firms to conduct some win/loss analysis?

10 Answers
Brady Jensen
cleargtm.com Founder7y
Most vendors do a good job of win/loss, especially when compared only to what your team is able to do in-house. Garter's research about how flawed win/loss answers are w...
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977 Views
Ryan Sorley
DoubleCheck Research Founder7y
Full disclosure, I work for DoubleCheck Research http://www.doublecheckresearch.com a full service win/loss firm in Boston just focused on B2B tech. When looking for a wi...
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789 Views
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JJ Xia
Arcade Head of Product Marketing | Formerly Zuora7y
We used Clozd, and so far they are fantastic. Every interview transcript is immediately available, and they offer a dashboard for us to start visualizing the trends/patte...
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1763 Views
Dave Kong
Cleanlab Head of Marketing7y
Highly recommend Brady (https://sharebird.com/profile/bradyjensen) from Aggregate Insights, worked with him before. Very structured process and pretty good at getting a l...
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671 Views
Jennifer Bui
Dialpad Senior Product Marketing Manager8y
I'm currently using Primary Intelligence, they're fantastic! They not only provide consulting services, they have an excellent web tool (Truvoice) to manage your program. 
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616 Views
Cynthia Van Meir
Veeva Systems Director of Product Marketing5y
We work with Ryan and team at Double Check http://www.doublecheckresearch.com and have really seen a lot of value in the partnership. I really like that they are able to ...
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816 Views
Kristen Ribero
unitQ VP Marketing8y
I’ve worked with Diane at dimensional research at a couple different companies - http://dimensionalresearch.com/. Very thorough and collaborative
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587 Views
Launa Chavez
Beeline Product Marketing Manager | Beeline VMS | IQNavigator VMS6y
We've had good results with https://www.primary-intel.com/ -- I love their interview capability, their reports and they have great account management service. They really...
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460 Views
Dena Nejad
Hover Director of Marketing8y
I used these guys and they were fantastic: https://www.infinitiresearch.com/about-us
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412 Views
Daniel Palay
KPI Sense Chief Executive Officer6y
Without turning this into a "pitch," I do some of this work, too. Essentially all of my engagements are rooted in some degree of internal and external primary research, t...
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543 Views