Div Manickam

Our messaging and positioning starts with this framework below. We combined messaging and positioning into one document and have it built out for each product, solution, ...

Today, portfolio, platform, ecosystem and suite are used interchangeably depending on the use case or scenario. Every technology company wants to be a platform today that...

It's easy to use the words product, feature, and solution as different options. As product marketers, it's important for us to understand the subtle differences. A featu...

When we had one product marketing manager (2015), we had the product knowledge to articulate business value and simplify technical concepts. With addition of solution and...

As product marketing is part of the product organization, we look at data analysis and north star metrics to help in our decision-making process. Customer research and ma...

Often times, we say our platform has unlimited possibilities, it's the art of the possible -- because it truly is. But it doesn’t help the customer understand our unique ...

This is something we would like to get better at within our team. We aspire to be persona-led and data-driven, but don’t have processes/tools in place to perform the righ...

As you grow in your PMM career -> identify your signature PMM skill and focus on the craft. This will allow you to stand out and make your mark in the product marketin...

Our team, Portfolio Messaging (product, industry and solutions) are part of the Product organization (I report to the Chief Product Officer) to help build synergy with Pr...

Category creation is a unique messaging and positioning initiative when your startup is providing a differentiated value that doesn’t exist in the industry today. When I ...