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Div Manickam

Director, WW Services Marketing and Portfolio Management, Lenovo
Div Manickam
Director, WW Services Marketing and Portfolio Management, Lenovo
Inspire. Influence. Impact. Div Manickam is passionate to empower a mindful team and foster a vulnerable culture where everyone feels their voice is heard and can truly be themselves in a safe environment. She has led product marketing efforts in startups and Fortune 500 technology companies. Div was recognized as 2019 40 under 40 CSUEB recipient for contributions toward her workplace and community. She was also recognized as one of the top 50 Product Marketing Influencers in 2019 and 2020 by Product Marketing Alliance for redefining standards, helping shape the evolution of PMM, and elevating awareness among the C-suite. Div loves to share her experiences on leadership and product marketing on Medium. Just as committed and passionate, Div is also an avid traveler, foodie, and a proud Google Local Guide exploring the world around the corner. And one day, she aspires to share her passion and story on TEDx.
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Women in Product Marketing
Div Manickam
Director, WW Services Marketing and Portfolio Management at Lenovo
July 6, 2021
PMM Philosophy with Lenovo's Director of Infrastructure Services, Marketing and Portfolio Management, Div Manickam
PMM Philosophy with Lenovo's Director of Infrastructure Services, Marketing and Portfolio Management, Div Manickam
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Product Marketing • Follow Div
What does your org structure & size of the team look like?
Director, WW Services Marketing and Portfolio Management at Lenovo
undefined [https://i.imgur.com/AWBGrIO.png] We started our PMM team with 1 in 2015 and grew to 12 in 2019 as the company grew to over 1000+ employees. As business needs shifted in 2020, we have distributed the product marketing team into GTM and PMM teams. GTM team within the Marketing org...more
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Product Marketing • Follow Div
Which other teams do product marketers work closest with at your company?
Director, WW Services Marketing and Portfolio Management at Lenovo
Our PMM team is part of the CPO/product organization and work closely with Product Management, Marketing, and Sales.   PMM is a very collaborative role and we get included in different projects based on the business need across customer success, technology alliances, sales operations, sales engi...more
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Product Marketing • Follow Div
What are the company and team values? What characteristics do you look for in product marketers in order to represent those values?
Director, WW Services Marketing and Portfolio Management at Lenovo
I am passionate to empower a mindful and vulnerable team culture. It was important to make sure we have diverse perspectives and bringing teams together who challenge each other and bring the best in each other. Our core beliefs and principles are Inspire. Influence. Impact. • Inspire: Respect e...more
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Product Marketing • Follow Div
What does the interview process look like for product marketing roles?
Director, WW Services Marketing and Portfolio Management at Lenovo
I learned a lot in the past 2 years hiring and building a team. I am passionate to empower a mindful and vulnerable team culture. It was important to make sure we have diverse perspectives and bringing teams together who challenge each other and bring the best in each other. Our core beliefs and ...more
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Product Marketing • Follow Div
Are there opportunities for professional development as a product marketer on your team? If so, what do those look like?
Director, WW Services Marketing and Portfolio Management at Lenovo
We are all hungry to learn from each other and the PMM experts across the world. We challenge each other and have our GROW models to help us guide our professional development conversations. GROW is a simple framework that has helped me having growth conversations with my team and with my leader....more
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Messaging • Follow Div
How do begin to formulate your messaging? Do you generally begin with the product management team, sales team etc?
Director, WW Services Marketing and Portfolio Management at Lenovo
Our messaging and positioning starts with this framework below. We combined messaging and positioning into one document and have it built out for each product, solution, and industry. We engage with product management to start and confirm the value proposition, key personas and their pain points ...more
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