How do you leverage qualitative insights and data to build out a product messaging?

For me, the most helpful thing is to talk to customers. Here's an example of something I recently did to help inform messaging that hopefully sparks some ideas for you. ...

1/ always start with what you have. This can include product usage data, user data, customer support calls, sales calls, etc. literally anyone that is customer-facing can...

Data insights is a critical component of what I like to call “Evidence-based Marketing”. I like to use 3 types of data insights: User Research, Market Research, and Custo...

I love this question because I’ve seen many product marketers create positioning and messaging solely based on gut instinct. To truly answer this question though, I think...

I usually use qualitative insights in two ways: 1) uncover the “so-what” behind good messaging 2) test target response to messaging.Qualitative studies are a great quick ...

As product marketing is part of the product organization, we look at data analysis and north star metrics to help in our decision-making process. Customer research and ma...