Do you ever develop quantitative insights for testing messaging (e.g. via survey, other)?
Glassdoor Director, Product Marketing • 3y
Yes! Glassdoor, under the leadership of Bonnie (Head of Market Insights), established two market research online communities (MROC): one for consumers (B2C) and one for c...
4055 Views
Anthropic Product Marketing Leader • 4y
100%. It’s a great option when you either 1) don’t have a direction and need to narrow your field of view or 2) you have very similar finalists for messaging and are hopi...
973 Views
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Udemy Product & Instructor Marketing, Director • 4y
Yes! We can and we do - surveys, interviews, localization checks, experimentation, and instructor advisory boards. Some of these are a heavier lift than others, so it’s ...
820 Views
MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 4y
Sure do! I like to start with some qualitative research first to help get at any nuances in messaging, especially across different audience segments. Then, run a survey (...
600 Views
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 4y
All the time! Again, I'm lucky to be a product marketing leader working on a market research product, so I have unlimited access to our own message testing solutions. We...
590 Views
Mentor | Product Marketing Leader | Formerly Lenovo | Dell Boomi | Celigo | GoodData • 6y
This is something we would like to get better at within our team. We aspire to be persona-led and data-driven, but don’t have processes/tools in place to perform the righ...
1108 Views
Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 1y
Yes, we aim to gather quantitative feedback whenever possible. While I don't believe it's necessary for great messaging, it can complement existing efforts and help reduc...
1809 Views
Related Questions
What has been the most useful mechanism you have used to test messaging and determine the best message?What's the best way to rapidly test if your messaging is working as intended? Related question - how do you know if your messaging is working or not?How do you measure the efficacy of your messaging?How do you measure your messaging to know that it works?What are the best ways to quantitatively test your messaging?How do you test for messaging effectiveness?