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6 Answers
Dee Dee Wolverton
Dee Dee Wolverton
Udemy Product & Instructor Marketing, DirectorDecember 15
Yes! We can and we do - surveys, interviews, localization checks, experimentation, and instructor advisory boards. Some of these are a heavier lift than others, so it’s important to ensure you are really thoughtful to marry the content and desired outcome to the testing approach, to ensure you ca......Read More
419 Views
Morgan Molnar
Morgan Molnar
Momentive (SurveyMonkey) Director of Product Marketing, Global Insights Solutions @ MomentiveMarch 24
All the time! Again, I'm lucky to be a product marketing leader working on a market research product, so I have unlimited access to our own message testing solutions. We approach quatitative message testing a couple different ways: - Our live marketing assets provide a great testing ground fo......Read More
402 Views
Sophia (Fox) Le
Sophia (Fox) Le
Glassdoor Product MarketingSeptember 27
Yes! Glassdoor, under the leadership of Bonnie (Head of Market Insights), established two market research online communities (MROC): one for consumers (B2C) and one for customers (B2B). We regularly field message tests to these two research communities to get quick, detailed feedback on messaging......Read More
503 Views
Kevin Garcia
Kevin Garcia
Retool Head of Product MarketingJune 25
100%. It’s a great option when you either 1) don’t have a direction and need to narrow your field of view or 2) you have very similar finalists for messaging and are hoping to choose a winner. Note that surveys rarely have crystal clear results. You’ll still need some amount of qualitative or ......Read More
324 Views
Div Manickam
Div Manickam
Mentor : Career | Leadership | Product MarketingDecember 6
This is something we would like to get better at within our team. We aspire to be persona-led and data-driven, but don’t have processes/tools in place to perform the right testing for messaging and positioning. Today, we are able to test messaging and positioning with the sales teams(joining cust......Read More
804 Views
Katie Levinson
Katie Levinson
Product Marketing ConsultantFebruary 4
Sure do! I like to start with some qualitative research first to help get at any nuances in messaging, especially across different audience segments. Then, run a survey (max diff is a great technique) to understand what resonates most with your different segments. If you also have the budget and/......Read More
367 Views
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Kristen Ribero
Kristen Ribero
Handshake Senior Director of Corporate MarketingOctober 30
This will depend on what your product/service/platform does and who the target audience is. For instance, in one of my previous roles, we had one product for one audience. Of course the platform was extensible, had different feature sets, but the value was easy to articulate to one audience. On t......Read More
1732 Views
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Sarah Lambert
Sarah Lambert
Symphony Talent Head of Product MarketingOctober 20
This really depends on the channel: For websites and demand gen, you can always use A/B testing to determine what works, but for messaging further down in the funnel, tracking interactivity with different content on your website is helpful and then even further down the funnel are customer presen......Read More
1097 Views